Wi-Fi Planet Conference & Expo, San Jose, CA

Agenda*
Wednesday, December 3, 2003
Exhibit Hall Hours: 10:00am-7:00pm

Track A: Hotspot Central Track B: Tech Topics
Track C: Deploying WLANs Track D: ISP Mini-Forum

7:00am - 7:00pm

Registration

9:00am - 9:50am

Morning Keynote
Speaker:
Steve Nye, General Manager, Building Broadband Solutions Unit, Cisco Systems, Inc.

TRACK A
HOTSPOT CENTRAL

10:00am - 11:00am

Branding & Marketing Hotspot Services
Starbucks was the first to make Wi-Fi a significant aspect of its brand. Borders Books and Kinkos copy shops followed suit. Most recently, the mother of all retail franchise operations, McDonalds restaurants, has embraced the technology as an icon for its burger and French-fries business. Is this a merely an attempt to exploit the trendiness of the moment, likely to disappear in a year or two, or is there a core business strategy at work here? How will these campaigns affect the adoption of wireless public access?
Moderator:
Robert Ferrari, Managing Director, Convergence Ventures
Speakers:
Claas Heise, Managing Director, T-Venture of America, Inc.
Mark Jamison, Entrepreneur-In-Residence, McDonald's Strategy & Business Development Group
Monica Landers, Director of Communications, Schlotzsky's Deli
Lovina McMurchy, Starbucks Corp.

11:00am - 11:30am

Product Spotlight: Red-M

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Community/Municipal WLANs
Moderator:
Robert Ferrari, Managing Director, Convergence Ventures

Part 1
Wireless "free-nets," as they are often called, have been around just about as long as anything that could be called a WLAN. Created by networking professionals, amateur "HAM" radio operators, IEEE/IETF authors, computer geeks, etc., user/developer groups in a number of major metropolitan areas in the U. S. and elsewhere carry forward the work of bringing unfettered Internet access to local residents. Hear about the latest developments in the San Francisco Bay Area.
Speaker:
Matt Peterson, Founder, Bay Area Wireless Users Group (BAWUG)

Part 2
A more recent development is the installation of WLANs by cities, towns, counties, and other municipal/governmental entities. Varying in scope and purpose, some "metro deployments" provide free or low-cost Internet connections in public areas, but, perhaps more significant, they are increasingly built with an eye to streamlining the operations of local government, including such functions as mobile communications centers for emergency services, video surveillance, and more. Actual case studies illustrate the trend.
Speaker:
Ann Sun, Senior Manager of Market Development, Wireless Networking Business Unit, Cisco Systems, Inc.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Afternoon Keynote
Speaker:
Les Vadasz, Board Member, Intel Corporation

2:30pm - 3:30pm

Partnering for Success
Not all hotspot operations are destined to make money. (Some say none will.) But many operators firmly believe that even modest size hotspot organizations can succeed financially—as long as they take advantage of every possible efficiency. One school of thought maintains that this means becoming a specialist in one aspect of hotspot creation or operation and selecting the right partners to handle the other phases. Finding the right partners is key. This session will delve into the issues and identify the players.
Anchor:
Alan Gale, CEO, Deep Blue Wireless
Speakers:
Mahesh P. Bhave, Vice President, New Business Development, Hughes Network Systems
Kent Hellebust, Vice President, Marketing, Cometa Networks
Mary Malecki, Director of Marketing, Pronto Networks, Inc.
Kelly Mullins, T-Mobile USA

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

Beyond Internet Access: Selling Value Added Services
While the profit/no-profit debate rages on with regard to public hotspots, some industry players are beginning to think out of the box. It's pretty clear that simply charging mobile customers for Internet access isn't going to make anyone a whole lot of money. But what about adapting hotspots to provide other kinds of services that travelers and business people need? Selling merchandise, providing location-based information, carrying messaging to local transportation and other businesses, offering maps, guides, access to printing, and many other commerce possibilities will open up as operators discover the possibilities of making hotspot an extension of the workplace.
Anchor:
Yuanzhe (Michael) Cai, Research Analyst, Parks Associates
Speakers:
Scott Blanksteen, Director, Product Marketing, Qpass
Mike Edelhart, President & CEO, Zinio Systems, Inc.
Jan Eldenmalm, CEO, Amazingports AB
Hans-Arne L'orange, CEO Americas, Birdstep Technology

5:15pm - 6:00pm

Evening Keynote: The One Network - WiFi extends the power of Ethernet for Enterprise Networks
The explosion and prevalence of WiFi enabled devices is a double-edged sword for enterprise IT network managers. While posing substantial challenges regarding security, management and deployment, the benefits that can be realized by mobilizing the enterprise campus can be substantial. In order to truly enable the enterprise networks of today to reap the benefits of mobile applications like VoWLAN in the future, the three interdependent vectors of security, mobility and convergence must all be addressed simultaneously, under the umbrella of a seamless management framework. The transformation of Ethernet from a wired data network in your enterprise to The One Network in your enterprise brings both opportunities and challenges. On the one hand the prospect of creating a complete communications environment - a core function in any enterprise - that fully integrates all aspects of communications -- tethered or not -- is a truly powerful proposition. On the other hand, there are many questions and engineering challenges, which must be answered and addressed for this vision to become reality.

How will Ethernet support all the varied applications and allow them to coexist on the same network?
How will Ethernet networks be designed to for continuous availability as it becomes the communications life-blood of your enterprise?
How will you make sure it is safe and secure offering only the right services and access to the right people?
How will you meet the needs of an increasingly mobile workforce as they roam around the campus and travel around the world?

These are tough questions and tough problems. Come and see a vision of The One Network and get answers to these questions and more.
Speaker:
John McHugh, Vice President and General Manager, ProCurve Networking Business, Hewlett-Packard Company

6:00pm - 7:00pm

Networking Cocktail Reception

TRACK B
TECH TOPICS

10:00am - 11:00am

Making A Point: Technologies, products, and design strategies for access points
Tasked with nimbly sprinting between users while speaking multiple dialects of the 802.11 protocol across multiple equipment types and frequencies, the access point (AP) does the heavy lifting within a wireless network. Operators are learning that much of the performance and profitability of a Wi-Fi system hinges on the AP's range, manageability, and ability to support large numbers of users in non-ideal environments. In this session, we'll explore the design strategies, chip sets, and technologies used to produce equipment that meets these exceptional performance requirements.
Moderator:
Lee Goldberg, Sr. Editor, analogZONE
Speakers:
Scott Lindsay, Vice President, Marketing and Business Development, Engim Inc.
Kevin Mapplebeck, VP Marketing & Business Development, Synad Technologies Ltd.
Fanny Mlinarsky, Founder and CTO, Azimuth Systems
Robert Warner, Vice President, Sales & Marketing, Motia

11:00am - 11:30am

Product Spotlight: Red-M

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Thinking Outside The Laptop: Embedded wireless in cameras, Coke machines, and forklifts
Any good technology quickly finds applications its inventors never dared imagine, and Wi-Fi is no exception. With the price of a basic Wi-Fi link heading towards $10 or less, you'll soon see them used to stream video to your flat panel TV, deliver wireless Internet access to your PDA, and improving the productivity of laundromats. This session will look at some of the more interesting non-traditional applications for Wi-Fi, and discuss the different technical challengers designers face when implementing them.
Moderator:
Lee Goldberg, Sr. Editor, analogZONE
Speakers:
Andy Do, Strategic Marketing Manager, Avnet Wavelength Design Solutions
Navi Miglani, Product Marketing Manager, SyChip
Al Petrick, Vice President, Business Development, IceFyre Semiconductor Inc. and Vice-Chair, IEEE 802.11
Henrik Sorensen, Engineering Director, Client Systems Group, Agere Systems

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Afternoon Keynote
Speaker:
Les Vadasz, Board Member, Intel Corporation

2:30pm - 3:30pm

Software & UI Issues: The weakest link
Silicon is only half the equation in a successful Wi-Fi design. Too many of today's Wi-Fi products are difficult to install, configure, and mange because of poorly-designed software. In this session, we'll explore some of the basic do's and don'ts of user interfaces, common installation pitfalls and incompatibilities, and the essentials of connection management. Be sure to attend this session to make sure your product will not end up unused, unloved, and gathering dust on the shelves at Fry's.
Anchor:
Lesley Kirchman, Vice President, Sales, Actiontec Electronics, Inc.
Speakers:
Rob Behm, Senior Engineer, Wind River Systems
Piero De Paoli, Senior Product Manager, iPass Inc.
Joseph Preza, Technical Marketing Engineer, D-Link

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

State of the Standards: An update on IEE 802.11 e/i and the Wi-Fi specs on performance and usability
The promise of seamless Wi-Fi multimedia hinges on the IEEE's 802.11e packet prioritization and QoS specification, a work in progress, rumored to be nearing completion. Likewise, the 802.11i security specification will either make or break many commercial wireless data applications. Meanwhile, the Wi-Fi Alliance is hard at work developing its own specifications to certify products meet minimum standards for performance and usability. Join us for an update these emerging standards from the folks who help create them, and find out how they will affect the next generation of Wi-Fi products.
Anchor:
Stuart J. Kerry, Wireless Business Development Executive, Business Line Connectivity, Philips Semiconductors and Chair, IEEE 802.11 WLANs Standards Working Group
Speakers:
Greg Ennis, Technical Director, Wi-Fi Alliance
Stephen Palm, Principal Engineer, Home Networking & Wireless Business Unit, Broadcom Corporation

5:15pm - 6:00pm

How will Ethernet support all the varied applications and allow them to coexist on the same network?
How will Ethernet networks be designed to for continuous availability as it becomes the communications life-blood of your enterprise?
How will you make sure it is safe and secure offering only the right services and access to the right people?
How will you meet the needs of an increasingly mobile workforce as they roam around the campus and travel around the world?

6:00pm - 7:00pm

Networking Cocktail Reception

TRACK C
DEPLOYING WLANS

10:00am - 11:00am

Evolution of Mesh Networks
Some have called wireless mesh networks -- the self-healing, self-configuring wireless connections between multiple nodes -- a "disruptive technology." Some seem to have called it that for years. Yet standard access point/client WLANs continue to reign supreme. New companies are finally getting meshes out there into every day use in enterprises and municipalities, but are they too late? Or is this just the cusp to the next big thing in wireless?
Moderator:
Eric Griffith, Managing Editor, Wi-Fi Planet
Speakers:
Todd Etchieson, Director, Business & Technology Strategy, Wireless Networks, Nortel Networks
John Griebling, CTO, Aiirnet Wireless
Bernard Herscovich, President and CEO, BelAir Networks
Robert Jordan, Marketing, Strix Systems
Ike Nassi, Chairman, CTO, and Co-Founder, FireTide
Devabhaktuni "Sri" Srikrishna, CTO, Tropos Networks

11:00am - 11:30am

Product Spotlight: Red-M

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

High Performance Systems
There's one great truth in networking of any form: too much performance is never enough. WLANs, so long constrained by limited throughput and problematic time-bounded behavior, are now benefiting from remarkable advances in radio and systems technology. For example: 802.11n promises >100 Mbps, responsiveness suitable for voice over IP and video is now available, and high-performance architectures are appearing. How is it done, and what are you going to do with all this performance? Find out at this session.
Moderator:
Craig J. Mathias, Principal, Farpoint Group
Speakers:
Craig Barratt, President and CEO, Atheros Communications
Vaduvur Bharghavan, CTO, VP Engineering and Founder, Meru Networks, Inc.
Paul DeBeasi, VP of Product Management and Marketing, Legra Systems, Inc.
Greg Raleigh, President and CEO, Airgo Networks, Inc.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Afternoon Keynote
Speaker:
Les Vadasz, Board Member, Intel Corporation

2:30pm - 3:30pm

Multimedia over Wi-Fi
We're still a way off from 802.11e - the IEEE standard for Quality of Service (QoS) for video and audio over a wireless LAN -- but that hasn't prevented many companies from making wireless multimedia a priority. As faster performance becomes a reality with the advent of 802.11a, g, and even Ultrawideband, the possibilities for digital entertainment become more apparent. Already televisions are shipping overseas that incorporate Wi-Fi to get their video signals -- the conference room probably isn't far off. Listen to what the major players in this space are saying about the future of wireless video at home and at the office.
Moderator:
Eric Griffith, Managing Editor, Wi-Fi Planet
Speakers:
Jim Girardeau, Manager of WLAN System Communication Group, ViXS Systems
Ben Manny, Director, Radio Communications Lab, Intel Corporate Research
Kevin Mapplebeck, VP Marketing & Business Development, Synad Technologies Ltd.
Bruce L. Sanguinetti, President and CEO, Bermai
J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM Global Services

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

Smart Antennas Breed Better WLANs
The fundamentals of antennas are key to effectively deploying a wireless LAN, but every day brings new innovations in the world of radio frequency transmission. Our panelists are here to discuss the strides they and others are making in this mostly overlooked but-oh-so necessary aspect of wireless. They'll examine the most recent and technically innovative designs, discuss how different antenna technologies can impact different products, and debate what the hurdles are still facing anyone ready to install a network.
Moderator:
Trevor Marshall, Independent Consultant
Speakers:
Blaine Kohl, Vice President of Marketing, Bandspeed, Inc.
Dr. Jack Nilsson, Chief Science Officer, WiFi-Plus
Dr. Khurshid Qureshi, Ph.D. CEO & President, zeeWAVES System
Dr. Jack H. Winters, Chief Scientist, Motia, Inc.

5:15pm - 6:00pm

How will Ethernet support all the varied applications and allow them to coexist on the same network?
How will Ethernet networks be designed to for continuous availability as it becomes the communications life-blood of your enterprise?
How will you make sure it is safe and secure offering only the right services and access to the right people?
How will you meet the needs of an increasingly mobile workforce as they roam around the campus and travel around the world?

6:00pm - 7:00pm

Networking Cocktail Reception

TRACK D
ISP MINI-FORUM

10:00am - 11:00am

Network Planning Fundamentals
When you build your own Wireless ISP (WISP), you'll have to learn by doing at some point. But before you go out there and learn things the hard way, drop by this session and hear what other WISP builders have learned.
Speakers:
Doug Luce, Founder and President, Telerama Internet
Marlon K. Schafer, Owner, Odessa Office Equipment

11:00am - 11:30am

Product Spotlight: Red-M

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Network Planning Q & A
In this open session, two network experts take the stage but the floor microphones are open to questions. Come pick the brains of the experts! Bring questions, problems, and ideas to this fully interactive session where the participants create the agenda.

If you'll be attending and would like to submit a question in advance, send it in an e-mail, together with your name, company, and job title, to editors@isp-planet.com
Speakers:
Marlon K. Schafer, Owner, Odessa Office Equipment
Jack Unger, President, Wireless InfoNet, Inc.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Afternoon Keynote
Speaker:
Les Vadasz, Board Member, Intel Corporation

2:30pm - 3:30pm

Managing Noise and RF Interference
Noise and interference reduce the throughput, the reliability, and the profitability of wireless ISP service. This session explains:

The causes of noise and interference
The reasons why noise reduces network performance
Techniques to locate noise and interference sources
Techniques to select low-noise access point locations
Techniques that minimize the impact of noise and interference on the performance of your network.

Speaker:
Jack Unger, President, Wireless InfoNet, Inc.

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

Planning the Business Side
Learn how to evaluate equipment and systems employed by your WISP business strategy. Topics include practical cost modeling, capital estimating and ROI forecasting. Mr. Sanders discusses different methods for determining your market and the affects of market segmentation on your WISP business plan. This session also discusses revenue sharing and roaming options over shared networks and takes an in-depth look at pricing models.
Speaker:
Tim Sanders, Founder, The Final Mile

5:15pm - 6:00pm

How will Ethernet support all the varied applications and allow them to coexist on the same network?
How will Ethernet networks be designed to for continuous availability as it becomes the communications life-blood of your enterprise?
How will you make sure it is safe and secure offering only the right services and access to the right people?
How will you meet the needs of an increasingly mobile workforce as they roam around the campus and travel around the world?

6:00pm - 7:00pm

Networking Cocktail Reception

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