Her most recent assignment has been a consulting project for a leading network equipment provider, in which she analysed the market for professional services and mobility concepts in selected Asian countries. In addition to this, Subha has directed her energies to syndicated projects on e-government and e-CRM for a national regulator and multinational company. She has also authored a report on the

  •Asia Pacific Voice Communication Equipment Market : Australia, New Zealand, India & Hong Kong chapters.

Her career at Frost & Sullivan began as a Vertical Portal Manager for www.it.frost.com, www.conferencing.frost.com and www.enterprisecomm.frost.com. In this tenure, she prepared some 50 articles on emerging technologies and markets which have been extensively quoted prestigious institutions and magazines including the Berkman Center for Internet and Society at the Harvard Law School, CommWeb, The Economic Times and Communications Engineering and Design Magazine.

Prior to joining Frost & Sullivan, Subha worked at Cyber India Online as its Assistant Editor. She was also a Technical Writer in Deldot Systems Ltd., a software company based in Bangalore. Subha's exemplary work culture earned her the Best Employee award from Informatics India for the year 1996-97. While at Informatics, she generated reports on the Indian economy and industry, stock market and government regulations affecting industries - among others. Subha holds a Masters in English Literature (Distinction) from the University of Madras.