802.11 Planet Conference & Expo, Boston, MA - June 25

Agenda*
Friday, June 27, 2003
Exhibit Hall Hours: 10:00am-4:00pm

8:00am - 5:00pm

Registration

9:00am - 9:50am

Morning Keynote
There has been significant debate regarding whether deploying Public-access networks can be profitable. In the process of these lively discussions, the industry has lost focus on the most important aspect of building a profitable business - the customer or the mobile professional. All too often this simple concept is lost in network rollouts, leaving behind a wake of frustrated customers and without them, the business model of network operators and manufacturers, those behind the deployment, soon follows suit.

Joel Short will discuss the different tactics that should be implemented for network operators, venue owners and hardware manufacturers to be profitable. Additionally, he will discuss how network operators and hardware manufacturers will need to work together to achieve the ultimate goal, providing an easy and seamless connectivity for the customer.
Speaker:
Joel Short, Chief Technology Officer & Senior Vice President, Nomadix

TRACK A
HOTSPOT CENTRAL

10:00am - 11:00am

Branding and Marketing Hotspot Services
It's no secret that Starbucks is unwiring its stores. The company was one of the first in the hotspot game, and Wi-Fi is already a part of the Starbucks brand. Is this just a way to get customers to buy a second cup of coffee and another scone? Or is there a deeper strategy at work here? In a very different type of branding effort, the Wi-Fi Alliance recently announced its Wi-Fi Zone initiative, designed as a quality assurance program for the general public. How will these campaigns affect the adoption of wireless public access?
Moderator:
Bob Ferrari, Managing Director, Convergence Ventures
Speakers:
Greg Hayes, Director, Wi-Fi Alliance Wi-Fi ZONE Initiative
Mark Jamison, Entrepreneur-In-Residence, McDonald's Strategy & Business Development Group
Lovina McMurchy, Starbucks

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Will People Pay for Hotspot Service?
The concept of public access hotspots is almost as old as wireless LANs themselves. Pioneering providers were building far-flung networks in hotels and airports before most of us had even heard of 802.11. The rush to build hotspots hasn't abated much in the ensuing years, even though the notion that they were a path to riches has given way to a new popular wisdom that says "There's no money in it." Granting that public access may not be an automatic goldmine, the question Will the traveling business community pay reasonable amounts for the convenience of ubiquitous Internet? needs an answer. This session explores the issue in depth.
Moderator:
Glenn Fleishman, Freelance Technology Journalist
Speakers:
Rick Ehrlinspiel, President, Surf and Sip
Cliff Raskind, Director & Sr. Analyst - Global Wireless Practice, Strategy Analytics
Mike Smart, Vice President, Product Management and Engineering, GRIC
John C. Wooley, Chairman, President, and CEO, Schlotzsky's Inc.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Emerging Hotspot Business Models
Despite great eagerness of many people to build hotspot networks, it's still unclear whether the general public - even the business community - is prepared to actually pay for nomadic wireless Internet service. Will people pay for connectivity? Will they pay for other services? Are there any business models that can clearly demonstrate profitability potential?
Moderator:
Gus Venditto, Editor-in-Chief, internet.com
Speakers:
Cody W. Catalena, Executive Vice President, NetNearU
Colby Goff, Vice President Network Strategy, Boingo Wireless
Hans-Arne L'orange, CEO, Americas, Birdstep Technology
Michael Oh, President and Founder, Tech Superpowers, Inc.

2:20pm - 2:30pm

Session Interval

2:30pm - 3:30pm

The View from 100 Feet: Airport Hotspots
Airports are captive venues for business and leisure travelers, making them ideal hotspot locations. But terminals are also the workplace of millions of people and hundreds of companies, which have competing needs for wireless access. Learn from those who have negotiated and installed Wi-Fi hotspots how to reconcile the needs of airlines, municipal or port authorities, airport contractors, and travelers.
Moderator:
Glenn Fleishman, Freelance Technology Journalist
Speakers:
Alan A. Reiter, President, Wireless Internet & Mobile Computing
Richard B. Snyder, Sr. VP, Business Development, Concourse Communications Group LLC

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

Disruptive Hotspot Technologies
From infancy to the present, public hotspots have been built around 'conventional' 802.11b equipment, with or without refinements and enhancements. 2003 has seen the announcement of a new class of equipment that may signal a sea change in the way hotspot networks are designed and managed. Learn about their potential impact.
Anchor:
Steve Stroh, Editor, FOCUS on Broadband Wireless Internet Access
Speakers:
Martyn Levy, Chairman and founder, RoamAD
Wanda Posehn, VP Canadian Sales, Wi-LAN Inc.

TRACK B
HARDWARE TRENDS

10:00am - 11:00am

Balancing Act: Hardware Performance vs Equipment Cost
While low price may be what got WiFi products onto the shelves of high-volume retailers, performance will be what builds widespread consumer acceptance and brand loyalty. In this session, our panel of industry experts will identify the key performance issues that affect range, speed, and ability to function in challenging "real-world" environments. We'll then look at the various options available to optimize performance against the tight cost constraints that consumer electronics designers must face. Emphasis will be placed on creative strategies to get "the most bang for the buck" when selecting chip set architectures, antennas, and other elements of a Wi-Fi product.
Moderator:
Lee Goldberg, Editor, analogZONE
Speakers:
Mihai Banu, Director of RF/Analog ICs Product Line, Analog Products Division, Agere Systems
Yaniv Garty, VP Business Development, Envara, Inc.
Kevin Mapplebeck, VP Marketing & Business Development, Synad Technologies Ltd.
Ian Sherlock, WLAN Product Technologist, Texas Instruments Inc.

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

The State of 802.11g: Facts vs. FUD
Now that the fiercely contested 802.11g specification is finalized (or will presumably have been by conference time), it remains only for the industry to begin the process of sorting sheer speculation and early rumor-mongering from observable, measurable facts about 54 mbps communications in the 2.4 GHz band. Proponents and opponents will have a chance to hash out all the issues including actual performance parameters, backwards-compatibility (with 11b), and other weighty matters. Special attention will be paid to any technical factors affecting interoperability and interference between different implementations of the early 802.11g spec.
Moderator:
Lee Goldberg, Editor, analogZONE
Speakers:
Rick Bahr, Vice President of Engineering, Atheros Communications
James C. Chen, Ph.D., Product Marketing & Program Manager, Wireless LAN Product Line, Marvell Technology Group
Mike Hurlston, Director of Business Development, Broadcom Corporation
Jim Zyren, Dir., Strategic Mktg., Wireless Networking Products Group, Intersil Corp.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Power Management: The Key to a Star Trek Future
Given the plummeting price and size of 802.11 transceivers, it's not to hard to envision a near-future world populated by handheld, web-enabled communications devices that rival anything we see on the popular science fiction series, "Star Trek". Unfortunately, until we duplicate Scotty's "dilithium crystal" power source, batteries will be a major limiting factor in the size, range, and performance of our wireless devices. This session will explore the various design strategies that can be used to make the most of the extremely limited energy available in the small batteries found in PDAs, palmtop computers, cell phones, and other handheld devices. Topics will include; power efficient MAC and baseband architectures, high-efficency radios and PAs, power management software strategies, battery developments and more.
Moderator:
Matthew Shoemake, Director Advanced Technology, Wireless Business Group, Texas Instruments
Speakers:
Tyler Burns, Product Marketing Manager, IceFyre Semiconductor
Ram Chary, Engineering Manager, Intel's Corporate Technology Group
Dr. Tajinder Manku, Founder and CTO, SiRiFIC Wireless Corp.
Navi Miglani, Product Marketing Manager, SyChip

2:20pm - 2:30pm

Session Interval

2:30pm - 3:30pm

Access Point & Base Station Design Issues
Access points form the heart of enterprise and public wireless infrastructures, while base stations primarily serve residential and home offices. Each device has its own unique set of technical demands placed upon it, many of which are of less importance for adapter cards and other terminal devices. In both cases however, the success of the wireless network depends largely on the unit's ability to perform well under heavy traffic loads, challenging real-world environments, and the ability to "play well" with any WiFi-approved terminal.

While this session will concentrate primarily on the design and management issues surrounding access points, many of the lessons learned here are equally applicable in the highly competitive and cost-conscious base station market. Participants in this session will explore how RF design, MAC implementation, software, and other architectural choices influence the performance and price of an access point. Panelists will also discuss the "thin AP vs. thick AP" debate, and look at how AP design can support good network layout and management practices.
Moderator:
Craig J. Mathias, Principal, Farpoint Group
Speakers:
Rick Bahr, Vice President of Engineering, Atheros Communications
Kevin Mapplebeck, VP Marketing & Business Development, Synad Technologies Ltd.
Nicholas Miller, CEO, Cirond Technologies Inc.
Bruce Sanguinetti, CEO and President, Bermai, Inc.

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

Cutting Edge Antenna Design
The lowly antenna is the most neglected, but one of the most critical elements affecting the performance of a Wi-Fi product. A good antenna can add up to 6 dB to a receiver's sensitivity, and dramatically improve its performance under difficult multipath and fading conditions. This session will begin with a review of the fundamentals of antenna theory (basics for the uninitiated), and then look at how it applies to the specific issues faced by WLAN designers. The panelists will explore in detail how an equipment manufacturer can improve a product's performance with proper selection and implementation of an antenna. They will examine some recent, technically interesting designs, and cover issues relating to antenna selection and design in PCMCIA adapter cards, embedded modules, and base stations.
Moderator:
Trevor Marshall, Independent Consultant
Speakers:
Bruce Gray, President & CEO, Ethertronics
Greg Mendolia, Executive Vice President, Etenna Corp.
Dr. Jack Nilsson, President, Wifi-Plus Antennas

TRACK C
BUILDING THE NETWORK

10:00am - 11:00am

2.4 GHz or 5GHz? Strategies for Choosing The Right Spectrum
Numerous arguments exist in support of the well-established 802.11b and its hardware-compatible cousin 802.11g -- and equally numerous in support of incompatible 802.11a. Here's an in-depth discussion, mostly from a technical perspective, that should help those tasked with building a WLAN pick - and deploy - the solution that will best serve their needs in the long term.
Speaker:
James T. Geier, Principal Consultant, Wireless-Nets, Ltd.

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Better WLANs through Better Antennas
Antennas are the lifeblood of any wireless network -- without them, Ethernet would still rule the LAN landscape. However, relying on the simple, built-in antennas of many 802.11-based access points and routers can cost you throughput and limit a user's mobility. Learn about the types of antenna choices you have, placement options and how to configure and power antennas beyond what you get in the product box.
Moderator:
Trevor Marshall, Independent Consultant
Speakers:
Phil Belanger, Vice President of Marketing, Vivato
Bruce Gray, President & CEO, Ethertronics
Khurshid Qureshi, Ph.D., CEO & President, Zeewaves
Tom Trexler, Director of Wireless Product Development, Wireless Technologies, Centurion Wireless Technologies
Dr. Jack H. Winters, Chief Scientist, Motia

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

Moving Multimedia With WLANs
We're a long way off from 802.11e -- the proposed IEEE standard for Quality of Service (Qos) for video on a wireless LAN. In the meantime companies are constantly demonstrating products using wireless video and audio solutions ranging from 802.11a to Ultrawideband -- and no two solutions work together. 802.11e might solve that. Listen to the experts as they explain the current state of wireless multimedia, the potential solutions, and how it could change the future of the living room and conference room.
Moderator:
Russ Craig, Research Director, Aberdeen Group
Speakers:
Mac Agan, Wireless Marketing Director, Intel Wireless Networking Group
Hugh Chow, Vice-President of Engineering and Co-Founder, ViXS Systems Inc.
Stephen Palm, Principal Engineer, Broadcom Corporation
William Rose, President, WJR Consulting Inc.
Bruce Sanguinetti, CEO and President, Bermai, Inc.

2:20pm - 2:30pm

Session Interval

2:30pm - 3:30pm

New Architectures: Switched WLANs
For years the wired networking world has let the switch do the thinking. It kept track of the connections and the traffic. On the wireless LAN, however, it's taken multiple access points with no centralized management to get the same thing. However just as major enterprises have begun embracing 802.11, many vendors have taken it upon themselves to create a new method of Wi-Fi control: the WLAN switch. The question is: what constitutes a WLAN switch? We've asked the leaders in the field — each with their own special flavor of Wi-Fi switching — to tell us.
Moderator:
Jesse Frankel, Director, Systems Engineering, AirMagnet, Inc.
Speakers:
Phil Ballai, Director Wireless Technical Marketing, Symbol Technologies
Mike Banic, Director of Product Marketing, Trapeze Networks
Phil Belanger, Vice President of Marketing, Vivato
Yuval Goren, VP Business Development, Legra Systems
Stan Skafidas, CTO, Bandspeed

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

The Future of WLANs
This panel session will explore the evolution of wireless LANs from their current horizontal and vertical market roles to the next generation of both enhanced performance and new functionality. We'll explore both new technologies and emerging applications for WLANs, which promise to become both ubiquitous and mission-critical.
While we can certainly expect ever-increasing improvements in throughput, we'll also examine new directions, including position/location tracking and monitoring, enhancements in security, global roaming, and the integration of other facilities services.
Moderator
Craig J. Mathias, Principal, Farpoint Group
Speakers:
Bill Carney, Director, Strategic Marketing and Business Development, Texas Instruments
Brian Collie, Co-Founder and Executive Vice President, Product Operations, Chantry Networks
Matthew Gray, Founder, Chief Technology Officer, Newbury Networks
Bruce L. Sanguinetti, CEO and President, Bermai, Inc.
Carl Temme, Director of Marketing, Airgo Networks

TRACK D
SPECIAL INTERESTS

10:00am - 11:00am

Funding for 802.11: The Venture Capital Scene
The seemingly inexhaustible flow of investment capital into high-tech ventures during the 90's dried up almost overnight in the market slide that came with the new millennium. Does this mean there's no money available for startups in 802.11-related businesses? And are there no promising targets for investors looking for a decent return on their money? Don't bet on it. Come and hear what the experts have to say.
Moderator
Craig J. Mathias, Principal, Farpoint Group
Speakers:
Neeraj Bharadwaj, Partner, APAX Partners
Anthony Cirurgiao, Managing Partner, Clarity Capital II
Robert C. Hower, Partner, Advanced Technology Ventures
Stephen Saltzman, Director, Strategic Investments, Intel Capital

11:00am - 11:30am

Morning Break

11:30am - 12:30pm

Evolving Voice over Wireless LAN Solutions: Quantifying the Impact
Although filled with enormous potential, the Voice over Wireless LAN (VoWLAN) segment has experienced limited market growth due to major product limitations, a lack of industry-wide quality of service solutions, and difficulty expanding beyond core verticals.
However, this market is expected to grow significantly over the next few years due to several key factors: growth in the LAN telephony market and wireless IP handsets, the thriving enterprise and hotspot Wi-Fi installed base, and the enterprise push for data/voice convergence and infrastructure simplification. Interestingly, a "new" VoWLAN segment is forming, driven by significant cellular carrier interest in converged mobile solutions, the evolution of Wi-Fi device form factors, and the market entrance of established telephony and mobile device vendors.
This session will discuss the impact of combination Wi-Fi, and 2.5 or 3G solutions, access the viability of seamless voice and data session continuity, and debate the implications for Wi-Fi, cellular, and enterprise/SMB telephony providers.
Moderator:
Scott Drobner, Program Director, Wireless Research Practice, InfoTech Research Group
Speakers:
Eric Janszen, CEO, Bluesocket
Warren Sly, Director of Marketing, RadioFrame Networks
Paul Weismantel, Director, Enterprise Solutions, NEC America, Inc.
Chris White, Director, Go-to-Market and Strategy, WLAN Seamless Mobility Group, Motorola Inc.

12:30pm - 1:30pm

Lunch Break

1:30pm - 2:20pm

VoIP over Wi-Fi: What's legal, what's not, and why telephone companies don't like it.
Free business-grade telephony and VoIP long distance exchanges are definitely in the cards. This session will describe first commercial implementations of VoIP telephony over WiFi networks in large enterprises. It will cover the technology used, differences between private and public Wi-Fi interfaces pertaining to VoIP, and the challenges faced by handset vendors aiming at this niche. And it will provide perspective as to where the technology is taking this service set.
Moderator:
Max Smetannikov, Journalist and Consultant
Speakers:
Jeff Aaron, Sr. Manager, Product Marketing, Airespace
Ben Guderian, Director of Marketing, SpectraLink Corporation
Farooq Hussain, General Partner, Network Conceptions LLC

2:20pm - 2:30pm

Session Interval

2:30pm - 3:30pm

802.11 and the Law
As an important communications technology, Wi-Fi is of course subject to legal constraints. But given its newness – and its unique combination of public and private constituencies – legal issues that will govern its deployment and its integration with the established telecom system are unfamiliar territory to all but a handful of specialist experts. In this session, two attorney/experts will examine a pair of emerging areas of concern – as well as answer your questions.

Part 1: The Ever-Evolving Regulatory Landscape
Of the many areas of potential regulation, in which various levels of government will be seeking to maintain stewardship of our increasingly crowded airwaves, spectrum allocation and interference issues are two that are undoubtedly destined for high-profile status. This segment will explore current realities and future directions.
Speaker:
Jacob Farber, Dickstein Shapiro Morin & Oshinsky LLP

Part 2: Dealing with the Property Owner
Wi-Fi infrastructure, like other wireless or broadband telecommunications equipment, often needs to use the property of someone else, whether it's the public rights of way, light poles, rooftops, ceilings, walls, or risers. Are there zoning, licensing or franchise issues relating to the local government? What are the terms and obligations of agreements or licenses with private property owners, commercial and residential? What are the key regulatory issues?
Speaker:
David E. Bronston, Wolf, Block, Schorr and Solis-Cohen LLP

3:30pm - 4:00pm

Afternoon Break

4:00pm - 5:00pm

The Location-Aware WLAN
Location-based services, generally thought to be the exclusive province of mobile wireless telephony, offer great application-enrichment possibilities to fixed wireless LANs as well. With appropriate location technology, businesses and institutions can make information available on a where-needed basis. Location awareness can also be a key factor in WLAN security. This session focuses on emerging location-based applications for business, government, and cultural organizations.
Moderator
Francis Rabuck , President, Rabuck Associates
Speakers:
Andris Berzins, Senior Director, Marketing & Business Development, Bluesoft, Inc.
Antti Korhonen, President and CEO, Ekahau, Inc.
Michael Maggio, President and CEO, Newbury Networks

Solutions

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