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Russ Craig focuses on two linked areas, key enabling semiconductor technologies for emerging digital markets (and the associated semiconductor ecosystem) and the emerging Digital Consumer Technology market. His analysis of enabling technologies includes capabilities in communications, digital signal processing, imaging, networking, non-commodity memory, microprocessors, and wireless functionality focusing on communications, computers, consumer, and telematics applications, as well as relevant semiconductor design, fabrication, and test trends. His analysis of the Digital Consumer Technology market includes assessing the impact of emerging semiconductor technologies on traditional product form-factors as well as new product categories that are becoming practical. This analysis extends to implications for competitive dynamics among existing and emergent participants, and channel, supply chain, and customer support requirements.
Currently, Mr. Craig is engaged in synthesizing a multi-year perspective on the evolution of semiconductors and the required semiconductor ecosystem to enable emerging digital markets, such as home networking or wireless broadband, particularly with regard to Digital Consumer Technology markets. In addition, he is extending that analysis into the strategic implications for existing and emergent competitors and industry structure.
Prior to joining Aberdeen, Mr. Craig had ten years of electronic industry line management experience and seventeen years as a consultant to the industry. Most recently he was a managing director at KPMG Consulting. Prior to that, he was a vice president at the Concours Group, COO and Co-Founder at Simpli.com (an Internet software company), a partner in the strategic services practice of Andersen Consulting, vice president and director at Arthur D. Little, vice president of marketing at Genrad, Inc., a founding member of McKinsey and Company's Boston office, and a product manager at Teradyne.
His semiconductor industry experience includes managing a division that developed and sold semiconductor test equipment and another that created integrated circuit (IC) design automation software. His consulting experience is extensive, and representative assignments are below:
- Evaluation of options to expand presence in broadband communications products, including cable modems, wireless data, digital subscriber loop technology (xDSL) for the CEO of a major semiconductor firm;
- Strategy for entry in the global wireless communications market for the CEO of a semiconductor firm, including competitive product positioning and market messaging;
- Strategy to leverage existing semiconductor capabilities in emerging consumer multi-media applications.
In addition, he has extensive consulting experience with computer, communications, and consumer electronics firms and associated channels, with a focus on new product strategy, definition, positioning, and introduction. Further, he has identified changes in overall business processes required to successfully introduce and aggressively drive new products into the market.
Craig holds a BS in Electrical Engineering and Chemistry from the University of Wisconsin, an MS in Physical Chemistry from Harvard, and an MBA from the Harvard Business School.
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