You've taken the time and effort to start an affiliate program. Now what? Whether you are running your program in-house or using a third party provider, building a relationship with your affiliates is the first and most important step you can take to making your program successful. Why? Because it is your affiliates who will determine the ultimate success of your program. It's that simple. The most successful online retailers have already learned that it is not just about how many affiliates you have, it is about the ongoing partnership you establish with each and every one.

Every affiliate needs tools, information, incentives and attention to help them turn their traffic into income. In this workshop, participants will learn how to:

• Understand what your affiliates are really looking for from you.
• Launch your affiliate program the right way.
• Develop and manage long-lasting affiliate relationships.
• Use information, promotions, and communication to incentivize your affiliates.
• Identify, measure and manage your best and worse performing affiliates.
• Develop affiliate loyalty through ongoing personal contact.

Building profitable and productive affiliate relationships is the key to your entire program. By taking these steps, you will gain the attention and trust of your new virtual sales force. Sign up today to learn how to build your relationship!

*Shifting traditional selling networks to the internet while building customer loyalty

*How to convert browsers into buyers using new sales and business partnerships

*Cost-efficient ways to leverage the new players in the internet economy and target your offers to the right audience

*New eCommerce initiatives that will underpin successful customer and supplier relationships

In response to the need for more effective and efficient online marketing tactics, Performance marketing was introduced in the US less than 2 years ago, achieving greater results for the same investment than traditional online banner and CPM (Cost Per Impression) advertising. With the success of performance marketing as an extremely successful tool to access new channels, it is necessary for International retailers, catalogers, direct marketers and others to enter the e-marketing milieu or be counted 'out' in the race to garner more customers, orders and market share.

How can International marketers learn from their counterparts 'across the pond?'
Understanding the state-of-the-industry and the many options available is key to the success of performance marketing. Evaluating your needs for service, support and technology in relation to the mechanics involved in managing a 'pay-for-performance' solution will better prepare your organization to leverage the benefits of online marketing.

Where do you start?
This workshop tells you how to enter and flourish in the fast-paced e-marketing world by addressing:

*Today's definition of online performance marketing

*Trends: The direction in which the industry is headed

*Relevant benefits of performance marketing

*Performance marketing solutions, options and service providers

*How to determine the appropriate solution(s) and options to meet your needs

Target Audience: International Marketers

Level:Beginners - Intermediate

Workshop overview:
Many new online businesses are beginning to understand the need for more quantifiable forms of advertising as the market becomes over clustered with new economy businesses trying to build brand and company reputation. As this shift to new methods takes place, affiliate marketing will be a key focus for all marketing plans.

Topics to be discussed:

• Traditonal mediums: Is it a case of, "the more they spend the less it works"
• Marketers and investors alike are demanding more quantifable forms of marketing.
• A comparison between traditional marketing methods and online methods
• Commissioning your affiliates is marketing spend not margin.