The Premier DRM Conference & Expo
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 October 25-27, 2004 • Sheraton Universal • Los Angeles, CA

			
Event Schedule:
Registration Hours:
October 25: 8:00am - 5:00pm
October 26: 8:00am - 6:30pm
October 27: 8:00am - 4:00pm
Pre-Conference Workshop Hours:
October 25: 9:00am - 4:00pm
Conference Hours:
October 26: 8:50am - 5:15pm
October 27: 9:00am - 4:30pm
Expo Hall Hours:
October 26: 11:00am - 3:00pm & 5:00pm - 6:30pm
October 27: 11:00am - 3:00pm

Platinum Sponsors:
IBM
RSA Security

Evening Reception Sponsor:
Microsoft

Hosted By:
DRM Watch
internet.com
EarthWeb.com

Media Sponsor:
EContent

Analyst Sponsor:
JupiterResearch

Official News Distribution Service:
Business Wire VPO

Agenda*
Wednesday, October 27, 2004
Exhibit Hall Hours: 11:00am-3:00pm

Media Track    Enterprise Track   

8:00am - 4:00pm Registration

Media Track
9:00am - 9:40am JupiterResearch Insight
Todd Chanko, Analyst, JupiterResearch

10:00am - 11:00am Keynote Debate: Consumer-Friendly DRM: Oxymoron or Inevitability?
Is it possible to create a DRM scheme that is truly consumer-friendly? One that gives users a seamless, painless experience while protecting against abuse and compensates creators fairly? What are the technological, legal, and economic factors that bear on this issue? In our keynote debate, we feature Andy Moss, an architect of Microsoft's policies in this area, and Mike Godwin, the public-interest advocate and author of "What Every Citizen Should Know About DRM" and the book "Cyber Rights."
Moderator:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies and Managing Editor, DRMWatch.com
Speakers:
Mike Godwin, Senior Technology Counsel, Public Knowledge
Andy Moss, Director of Technical Policy, Windows Division, Microsoft
11:00am - 11:30am Morning Break
11:30am - 12:30pm Tech I: Digital Rights and Digital Identity: Separated at Birth?
Digital rights and digital identity are both essential components of digital content distribution models that are both robust and consumer-friendly. But instead of treating them as two aspects of the same issue, the market is virtually treating them as mutually exclusive. While DRM adoption continues to be stymied by lack of interoperability, the Digital Identity camp has been diligently hammering out protocol standards, with some promising early implementations of identity federation. What are some of the functional differences between DRM and DI systems, and what will it take for the twain to meet? We'll explore these issues in this session.
Moderator:
Katherine L. Parker, Principal, Digital Media Solutions, VP Chapter Development and Advisor, Global Society for Asset Management (G-SAM)
Speakers:
Khaja Ahmed, CTO, MS Passport, Microsoft
Simon Nicholson, Group Manager, Strategic Industry Initiatives, Sun Microsystems and Chair, Business & Marketing Expert Group, Liberty Alliance
Jeff Trudeau, Manager, Risk and Advisory Services, KPMG

12:30pm - 2:00pm Networking Lunch

2:00pm - 3:00pm Tech II: Digital Watermarking Applications
Digital watermarking is increasingly being used for tracking and monitoring of music, movies, and television programs. Major music labels are using watermarking solutions for forensic tracking of pre-release music. Film studios have begun following suit, using forensic tracking based on watermarking for piracy deterrence in the Academy Award screener program. In broadcasting, watermarking-based monitoring systems are being deployed to track radio and TV programs and ads in major media markets around the world. In this session, learn how digital watermarking is becoming an essential ingredient of content management and emerging digital distribution strategies.
Moderator:
Reed Stager, Vice President, Corporate Licensing, Marketing and Public Policy, Digimarc
Speakers:
Darcy Antonellis, Warner Bros
Mike Jbara, Vice President, Production and Media Operations, WEA Corp.
Ahmad Ouri, Senior Vice President and CTO, Digital Content Solutions and Broadcast Division, Thomson Worldwide
Stuart Rosove, Chairman, President & CEO, Activated Content Corp.
Joseph M. Winograd, Ph.D., Chief Technology Officer, Verance Corporation

3:00pm - 3:30pm Afternoon Break

3:30pm - 4:30pm Tech III: MPEG-21 and OMA DRM Standards: Headed for a Showdown?
Of the several standards that are emerging in the DRM world, two in particular are developing significant momentum: The MPEG-21 Rights Expression Language is derived from ContentGuard's XrML, which is implemented in all of Microsoft's DRM technologies, while the Open Mobile Alliance DRM standard is being embraced by most of the leading mobile phone makers. As more and more devices go mobile, and as more mobile phones incorporate media players, will these two standards stacks clash? If so, is interoperability possible, or will users have to live in a Balkanized world? This panel features prime movers behind each of the two standards, who will discuss these issues.
Moderator:
Nicholas Givotovsky, VP, Melodies & Memories Limited
Speakers:
Willms Buhse, Head of Products and Marketing, CoreMedia and Acting Chair, Download and DRM Working Group, Open Mobile Alliance
Brad Gandee, Standards Evangelist, ContentGuard

Enterprise Track
9:00am - 9:40am JupiterResearch Insight
Peter Sargent, Senior Analyst, JupiterResearch

10:00am - 11:00am DRM and Regulatory Compliance
A growing number of vendors are touting DRM technologies as ways to help organizations comply with a wide variety of regulations about usage of information. How do these technologies relate to the laws and regulations in question, and how do they complement policies, audits, and other traditional compliance methodologies? Our panel of legal experts provides straight answers, including some that the technology vendors may not want you to hear.
Moderator:
Michael Sears, Principal, Reticle Group
Speakers:
Maureen Dorney, Partner, Gray Cary LLP
Rupert Perry, C.B.E., Former Executive with EMI Music
Mike Stern, Partner, Cooley Godward LLP
11:00am - 11:30am Morning Break
11:30am - 12:30pm Tech I: Enterprise DRM Technology Architectures
A handful of different technology architectures for securing information on corporate desktops -- and other computing devices -- are emerging. These include client application plug-ins, operating system add-ons, and application rewriting. What are the pros and cons of these technologies, and what for kinds of situations are each best suited? Our panel of senior DRM technologists describe different approaches and compare them.
Moderator:
Gord Larose, Senior Application Security Engineer, Cloakware Corp
Panelists:
Arny Epstein, CTO, Liquid Machines
Dr. Martin Lambert, Founder, Chief Technology Officer & Director, SealedMedia
Allen Rogers, VP Engineering, Authentica

12:30pm - 2:00pm Networking Lunch

2:00pm - 3:00pm Tech II: Integrating DRM and Content Management
Document security in larger organizations can be viewed as another layer on top of content management and workflow, one that extends the ability to control content usage. There is a need and opportunity for organizations that have implemented content management systems to integrate them with DRM. In this session, we will examine how DRM and content management complement each other and how the integrations can be done.
Moderator:
Katherine L. Parker, Principal, Digital Media Solutions, VP Chapter Development and Advisor, Global Society for Asset Management (G-SAM)
Speakers:
Avi Bender, President, TEKnowbridge LLC
Dr. Martin Lambert, Founder, Chief Technology Officer & Director, SealedMedia

3:00pm - 3:30pm Afternoon Break

3:30pm - 4:30pm Tech III: DRM and Enterprise Security
Many organizations already have sophisticated end-to-end enterprise security infrastructures. Where -- and more importantly, how -- does DRM fit in? Join us for a look at how DRM complements such security technologies as identity management, single sign-on, firewalls, VPNs, and more -- and a look at how some organizations have made DRM work in concert with other security technologies.
Moderator:
Pallavi Shah, DRM Strategist, Imaging and Printing Group, Hewlett-Packard Co.
Speakers:
Kyugon Cho, Ph.D., CEO & President, Fasoo.com
Jeff Kovach, Manager, Risk and Advisory Services (RAS), KPMG

* This agenda subject to change
Click here for Monday, October 25 agenda
Click here for Tuesday, October 26 agenda



For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Elaine Mershon at emershon@jupitermedia.com or (508) 533-4995.

Registration questions please contact:
Our Registration Department at registration@jupitermedia.com or (203) 662-2857.


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