Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and legal issues involved in the licensing of copyrighted content.

From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP in speaking engagements at numerous national conferences.

In 1997 Don resigned from ASCAP to found Digital Economics. As Chief Executive Officer, he has consulted with numerous advertisers and programmers, and with creative contributors to advertising and programming.

In 1998 Don became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation. He joined Verance in 2000 with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. Don strategized the design and introduction of products and applications that would leverage the value of ConfirMediaT content identification watermarks for advertisers, program producers, broadcast and cable networks, and their creative contributors. He also played a key role in forging international joint ventures. He represented Verance in numerous public appearances before the music and entertainment communities.

Don returned to the leadership of Digital Economics in October 2001, where he continues to actively consult with advertisers and programmers, and with their creative contributors.

Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University.