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Peter Lee is Vice-President, Business Development New Technology, at The Walt Disney Company in the Corporate Strategic Planning and Corporate New Technology Departments. His responsibilities include creating new businesses for Disney in digital content consumption/delivery and leading the company's unilateral content protection efforts for all Disney assets worldwide. He recently was a Media Industry Consultant, where he worked for Disney and Fox as an executive consultant in the area of video-on-demand. Prior to this he was the President/CEO of GeoVideo Networks (a Lucent Technology company), the COO/CTO of MyPotential (a well-being company chaired by Deepak Chopra), and CTO/co-founder of Hitplay Media (targeted ad insertion and streaming media content provider). The majority of his career was at IBM, where he was the Global Development Executive for Broadcast and Advertising. His roles at IBM included positions in the Watson Research center, Federal Systems Division, Media Marketing, and the Interactive Television Group. He has an MS degree from USC and a BS from UCLA. He has eight patents granted and multiple patents pending in the areas of digital ad insertion, content distribution, and portable media players.
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