DRM Intellectual Property: Value, Risks, and Controversies
Since InterTrust's settlement of patent litigation with Microsoft last year, there has been a growing amount of activity and controversy surrounding intellectual property on DRM-related technology. Would-be DRM implementors are unsure about what patents they need to license for which purposes; new patent licensing schemes are hotly debated; DRM-related patent litigation is on the rise. The speakers on this panel are deeply embroiled in these issues and will address such questions as: what is the true value of DRM-related IP? Who should own it, and why? And what can the industry as a whole do to straighten out the current mess, so that quality DRM solutions can be deployed with minimum IP risk? Moderator: Bill Rosenblatt, Conference Chair President, GiantSteps Media Technology Strategies and Managing Editor, DRMWatch.com Speakers: Dr. Willms Buhse, Director Products & Marketing, Member of the Executive Committee, CoreMedia Martha Nalebuff, Director of Policy and Strategy, Windows Strategic Relations and Policy Group, Microsoft Jason White, Partner, Brinks Hofer Gilson & Lione
11:00am - 11:30am
Morning Break
Attendees may choose to attend one of the two sessions offered during this time.
11:30am - 12:30pm
Mobile Devices and Services
Rich media services for mobile devices have taken root in Europe and the Pacific Rim. Join us as we explore these new services, the part that DRM plays in them, and the influence they will have on the future of mobile devices, content services, and mobile access to sensitive corporate documents in the U.S. market. Moderator: Bill Jones, CEO, Global Village Ltd. Speakers: Dr. Willms Buhse, Director Products & Marketing, Member of the Executive Committee, CoreMedia Markku Mehtala, VP, Business Development, Beep Science AS Prakash Panjwani, Vice President and General Manager, Rights Management Business Unit, SafeNet Inc. James W. Wendorf, Vice President, Senior Manager Technology & Standards, Philips Electronics
11:30am - 12:30pm
DRM Overview and Tutorial - Part I
Digital rights management (DRM) is a complex topic. As a field, DRM exists at the confluence of digital media technology, content business models, corporate information policies and intellectual property law. There is much hype and misconception about many aspects of DRM, yet a broad understanding of DRM is necessary not only for getting full value out of the Jupitermedia's Digital Rights Management Strategies conference, but also for gaining insight into the future of networked digital media.
On Wednesday, July 27, we will present a 2 and 1/2-hour overview of DRM. This tutorial is a version of which has already been given internally at leading media and technology companies. The presenter is Bill Rosenblatt, the conference chair for Jupitermedia's Digital Rights Management Strategies 2005. Bill is president of GiantSteps Media Technology Strategies, a management consultancy; managing editor of the Jupitermedia Web site and e-mail newsletter DRMWatch.com; and author of Digital Rights Management: Business and Technology (John Wiley, 2001) as well as several white papers on DRM.
The DRM Overview and Tutorial will cover these topics:
History and background of DRM
DRM-enabled content business models
DRM in the corporate enterprise: policy and regulatory compliance
DRM technology components: identity, authentication, encryption, watermarking, rights specifications and more
DRM standards initiatives: decoding the alphabet soup
Digital copyright law developments: principles, legislation and court cases
Key vendors and the state of DRM market development
Trends and predictions
Attendees will come away from this overview and tutorial with a solid understanding of what DRM is (and what it isn't), what it's good for in both media and corporate enterprise applications, how well it actually works, what companies are actually using it for, who the key players in the market are, and how the market is likely to develop in the foreseeable future.
Whether you have heard the term DRM and want to know what it all means, or whether you are already familiar with certain aspects of it and want to round out your knowledge, the DRM Overview and Tutorial will satisfy your desire to reach beyond the hype into the substance of DRM.
Presenter: Bill Rosenblatt, President, GiantSteps Media Technology Strategies and Managing Editor, DRMWatch.com
12:30pm - 1:45pm
Lunch Break
Attendees may choose to attend one of the two sessions offered during this time.
1:45pm - 2:45pm
DRM and Content Management
DRM and content management are complementary technology in both commercial media distribution and enterprise document policy management applications. In this session, we'll discuss issues surrounding integration of these two technologies and explore some case studies. Moderator: Katherine L. Parker, Global Business Development Manager, Media & Entertainment Industry Sales, Sun Microsystems, Inc. Speakers: Keith Kocho, CEO, ExtendMedia Keith Lietzke, Director, Business Development, SealedMedia Carlos Montalvo, CMO and VP Business Development, North Plains Systems Corp. Brian Quigley, Group Product Manager, EMC Corporation
DRM Interoperability
As DRM-based content services proliferate, interoperability of different DRM technologies passes from a theoretical problem to a true concern for consumers. From hacks to open standards, various approaches to DRM interoperability are being considered today. We discuss the various approaches and speculate on their likelihoods of success in the market. Moderator: Nicholas R. Givotovsky, Founder and President, Datasphere Interactive, Inc. Speakers: Knox Carey, Director of Technology Initiatives, Intertrust Technologies Gord Larose, Senior Application Security Engineer, Cloakware Corp. Rajan Samtani, Director, Sales & Marketing, ContentGuard, Inc.
4:00pm - 4:30pm
Afternoon Break
4:30pm - 5:30pm
Emerging Business Models for DRM
DRM is known as an enabler of new content business models. What are some of the models that are just around the corner, which could lead to opportunities for entrepreneurs and investors as well as major existing players? How will these new business models be brought about? This thought-provoking discussion will feature some of the industry's most forward-looking visionaries. Moderator: Howie Singer, PhD, VP Technology, Warner Music Group Speakers: Chris Parkerson, DRM Evangelist, RSA Security Stefan Roever, President and CEO, Navio Technologies Steve Taylor, CTO, Mashboxx
For information or complete details on exhibiting or any sponsorship opportunity, please contact: Elaine Mershon at emershon@jupitermedia.com or (508) 533-4995.
Registration questions please contact:
Our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
