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Dr. Willms Buhse became Head of Products & Marketing and member of the executive board in November 2003. Prior to that he was over five years at Bertelsmann AG and BMG in Gütersloh, Hamburg and New York where he co-founded Bertelsmann Digital World Services. In various positions, including head of marketing, head of consulting and product management, he has worked with customers such as AOL, AT&T, BMG, HP, Lycos, Matsushita, Napster, Orange and Universal. Before, Mr. Buhse was a consultant in technology and strategy projects at the German top-management consultancy group, Roland Berger & Partner and advised companies like Volkswagen and Deutsche Bahn.
Mr. Buhse is author and editor of two books and has been speaking at about 100 conferences on the subject digital distribution in the media industry.
Mr. Buhse holds degrees in industrial engineering (Dipl.-Ing.) and in management sciences (Dipl.-Oec.) from the University of Hannover (Germany) and Madrid (Spain) and a Ph.D. in economics from the Technical University of Munich. His research thesis is titled: Digital Rights Management vs. the Darknet - Competitive Strategies and Business Models for the Music Industry. He is Vice Chair of the Open Mobile Alliance (OMA) und member of the Recording Academy (Grammy).
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