Carlos is the chief marketing officer and vice president of business development for North Plains. Carlos is responsible for fostering new and existing partnerships and business alliances, and is instrumental in defining North Plains' market strategy and position. Prior to joining North Plains in 2004, Carlos held the position of chief marketing officer at WebWare Inc. and Virage Inc. Carlos was part of the management team that took Virage through its successful IPO in June of 2000. Prior to his tenure at Virage, he spent 9 years at Apple Computer where he rose to the position of GM and VP President of Apple's Interactive Media Group. Prior to that, Carlos held positions at Xerox Inc. and the US Government. Carlos is a pioneering marketing executive and entrepreneur with over 20 years of product management and marketing experience in the digital media and computing industry. Carlos serves on numerous advisory and industry boards and is a recognized industry thought-leader within the digital asset management industry. Carlos attended the University of California at San Diego where he studies Bio-Engineering and Political Science.