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Registration Hours:
April 12: 8:00am - 3:30pm
April 13: 8:00am - 6:30pm
April 14: 8:00am - 4:00pm
Pre-Conference Workshop:
April 12: 9:00am - 4:00pm
Conference Hours:
April 13: 9:00am - 5:30pm
April 14: 9:00am - 4:20pm
Expo Hall Hours:
April 13: 12:00-3:45, 5:00-6:30
April 14: 11:00am - 2:00pm
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Agenda - Wednesday, April 14, 2004
Exhibit Hall Hours: 11:00am - 2:00pm |
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| 8:00am - 4:00pm |
Registration |
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| 9:00am - 9:50am |
Morning Keynote: DRM Opportunities from the Enterprise to the Consumer Markets
Enterprise Market
The emergence of a mobile and dynamic workforce represents a significant threat to corporate information assets at a time when enterprises are increasingly seeking to security and control the flow of those assets. What business processes and applications will enterprises DRM-enable first? What criteria should enterprises use to evaluate DRM and document security systems? New Jupiter Research on enterprise DRM will forecast the DRM technology market opportunity, analyze implementation opportunities and evaluate the strategies of leading vendors in the market.
Speaker:
Peter Sargent, Senior Analyst, Jupiter Research
Consumer Market
As consumers rapidly embrace digital media, its very features pose both risk and opportunity for content providers, aggregators and vendors. How much DRM will consumers tolerate? How can companies best exploit DRM as a revenue generator, rather than simply as a piracy protector? New Jupiter Research will analyze how DRM is currently integrated into consumer content offerings and identify ways to enhance revenue streams through DRM.
Speaker:
Todd Chanko, Analyst, Jupiter Research
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| 10:00am - 10:50am |
Economics of DRM I: Who Pays for DRM?
DRM is a technology that imposes restrictions on user behavior, but paradoxically, devices without DRM capabilities are cheaper than those with DRM. It has also become clear that low-cost copy protection is usually ineffective. As users want to maximize convenience, device makers want to minimize unit cost, content owners have been unwilling to subsidize DRM R&D, and network service providers want to stay on the sidelines, the question becomes more and more vital. How much is effective DRM worth and how should it be funded? How much is media companies' responsibility and how much should investors in DRM vendors expect to get in return? Join us for a provocative discussion on this issue that few wish to discuss in public but that is crucial to the future of digital content.
Moderator:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies and Managing Editor, DRMWatch.com
Speakers:
Tsvi Gal, Senior VP and CIO, Warner Music Group
Eric Grab, Technology Architect, DivXNetworks, Inc.
Talal Shamoon, CEO, InterTrust
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| 11:00am - 11:50am |
Economics of DRM II: Counting the Cost of Media Piracy
The media trade associations publish figures on revenue loss due to piracy that are designed to shock the public into sympathy, while P2P apologists claim that the figures are over-inflated and do not take into account file-sharing's value in promoting content that leads to legitimate purchases. What is the true measure of media piracy? Is it truly debilitating to the media industry, is it merely part of the general trend toward more public access to content, or is it the media industry's scapegoat? This panel will provoke and inspire as it discusses these issues.
Moderator:
Nic Garnett, Head of Media Technology, The Simkins Partnership
Speakers:
Todd Chanko, Analyst, Jupiter Research
Jordan Rost, President, J. Rost Associates LLC
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| 12:00pm - 1:30pm |
Lunch Break
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| 1:30pm - 2:20pm |
DRM Technology I: DRM, Conditional Access and Copy Protection: What's the Difference?
DRM can be broadly defined as technology that facilitates the persistent authorized use of digitally delivered resources. This broad definition has led to many vendors embracing the term DRM, while others shun the term in favor of other acronyms, leading to further confusion about what DRM is and isn't. At this session we examine the similarities, differences and often porous boundaries between technologies such as Conditional Access Systems, Copy Protection Systems and Digital Rights Management Systems. Some of the functionality offered by these systems overlaps and is headed for either convergence or competition depending on where the market is going. In addition, we look at the business model and industry combinations where each of the systems - which solve different problems - can be used effectively.
Moderator:
Katherine Parker, Principal, Digital Media Solutions Strategy
Speakers:
Michael Epstein, Manager Technology and Standards, Philips Intellectual Property & Standards, Philips Electronics N.A. Corp
Natali Helberger, Senior Project Researcher, Institute For Information Law, Netherlands
Adam Sexton, Vice President of Marketing for the Entertainment Technology Division, Macrovision Corporation
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| 2:30pm - 3:00pm |
Jupiter Research Insight: Understanding Microsoft's Digital Rights Strategy
About 70 percent of consumers--93 percent between the ages of 18 and 34--listen to music on PCs. Digital rights management technology protects music sold online, where Apple leads in consumption and Microsoft in distribution. Is the emerging permanent right-protected music market in the early stages of a format war? Will the AOL-Apple-HP axis challenge Microsoft and its partners? This session will explain the the nuances of the major players' DRM-protected strategies and what companies should do to align with the right camp.
Speaker:
Joe Wilcox, Senior Analyst, Jupiter Research
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| 3:00pm - 3:50pm |
DRM Technology II: DRM Standards
Many point to the lack of standards as a major barrier to growth in the DRM market. As the saying goes, the wonderful thing about standards is that there are so many of them. Over the past couple of years, a veritable alphabet soup of standards initiatives have emerged that deal with one or more slices of the problems that DRM is meant to address. This session will start with an overview of the DRM standards landscape and then address some of the more promising of these standards initiatives: what they cover, how far they have gotten and who is involved.
Moderator:
Michael Gartenberg, VP & Research Director, Jupiter Research
Speakers:
Willms Buhse, Acting Chair, DRM Working Group, Open Mobile Alliance
Leonardo Chiariglione, Ph.D., President, Digital Media Project
Albhy Galuten, Chairman, Content Reference Forum
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| 4:00pm - 4:50pm |
DRM Technology III: Futures
DRM already comprises a set of advanced technologies, including trusted code, network identity, renewable encryption, rights expressions, and much more - yet in many ways, DRM is in a relative state of infancy as a field, and the technology has a long way to go. Attend this session to hear top DRM technologists give us the blue-sky view of what's on the cutting edge now and what we can expect in the future.
Moderator:
David Schatsky, Senior Vice President of Research, Jupiter Research
Speakers:
Ken Levy, Ph.D., Director, Technology and Market Development, Digimarc Corp.
Michael Smith, Professor of Computer Science, Harvard University and Chief Scientist, Liquid Machines
Barney Wragg, VP, Universal Music Group/eLabs
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For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Elaine Mershon at emershon@jupitermedia.com or (508) 533-4995.
Registration questions please contact:
Our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
Interested in becoming a Speaker? Contact our Conference Programming Department by completing the form located here: www.jupiterevents.com/speakerform.html
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