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Registration Hours:
April 12: 8:00am - 3:30pm
April 13: 8:00am - 6:30pm
April 14: 8:00am - 4:00pm
Pre-Conference Workshop:
April 12: 9:00am - 4:00pm
Conference Hours:
April 13: 9:00am - 5:30pm
April 14: 9:00am - 4:20pm
Expo Hall Hours:
April 13: 12:00-3:45, 5:00-6:30
April 14: 11:00am - 2:00pm
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| Pre-Conference/Workshop Agenda - Monday, April 12, 2004 |
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| 8:00am - 3:30pm |
Registration
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| 9:00am - 10:30am |
Overview of Digital Rights Management
Digital rights management is a complex topic. As a field, DRM exists at the confluence of digital media technology, content business models, corporate information policies and intellectual property law. There is much hype and misconception about many aspects of DRM, yet a broad understanding of DRM is necessary not only for getting full value out of the Digital Rights Management Strategies Conference & Expo, but also for gaining insight into the future of networked digital media.
On Monday, April 12, we will present a 3-hour preconference workshop that provides an overview of DRM. This workshop, a version of which has already been given internally at leading media and technology companies, is available in an open conference for the first time ever.
The presenter is Bill Rosenblatt, the conference chair for Jupitermedia's Digital Rights Management Strategies Conference & Expo 2004. Rosenblatt is president of GiantSteps Media Technology Strategies, a management consultancy; managing editor of the Jupitermedia Web site and e-mail newsletter DRMWatch.com; and author of Digital Rights Management: Business and Technology (John Wiley, 2001) as well as several white papers on DRM.
The Overview of DRM Workshop will cover these topics:
- History and background of DRM
- DRM-enabled content business models
- DRM in the corporate enterprise: policy and regulatory compliance
- DRM technology components: identity, authentication, encryption, watermarking, rights specifications and more
- DRM standards initiatives: decoding the alphabet soup
- Digital copyright law developments: principles, legislation and court cases
- Key vendors and the state of DRM market development
Workshop attendees will come away with an overview of DRM that will enable them to get maximum value out of the DRM Strategies Conference & Expo. They will get a solid understanding of what DRM is (and what it isn't), what it's good for in both media and corporate enterprise applications, how well it actually works, what companies are actually using it for, who the key players in the market are and how the market is likely to develop in the foreseeable future.
Whether you have heard the term DRM and want to know what it all means, or whether you are already familiar with certain aspects of it and want to round out your knowledge, the Overview of DRM Workshop will satisfy your desire to reach beyond the hype into the substance of DRM.
Speaker:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies and Managing Editor, DRMWatch.com
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| 10:30am - 11:00am |
Morning Break
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| 11:00am - 12:30pm |
Overview of Digital Rights Management (continued)
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| 12:30pm - 1:30pm |
Lunch Break
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| 1:30pm - 4:00pm |
MPEG-21 Technologies for DRM (Business and Technical Tracks will include time for audience Q&A)
Workshop sponsored by ContentGuard, Inc.
Keynote Speaker (for workshop):
Dr. Leonardo Chiariglione, Convener of MPEG will provide the Keynote address for the MPEG 21 Workshop. He will speak about importance of the MPEG 21 standards under development and relate them to the issues that DRM implementers are facing in the creation, distribution and consumption of digital media.
Track 1
MPEG-21 Technologies for DRM Overview
This Session will present an overview of the technologies and standards in MPEG-21 and how these technologies can be implemented today within DRM systems to facilitate a platform for the interoperable distribution of digital content.
Moderator:
Brad Gandee, ContentGuard
Speakers:
Dr. John Smith, Manager, Pervasive Media Management Research Group, IBM T.J. Watson Research Center
The objective of MPEG-21 is to allow seamless exchange of digital items across devices and networks among participants in the digital media value network. MPEG-21 includes specific work items that address requirements for the packaging, identification, adaptation, processing, and exchange of digital items as units of transactions that include media resources, metadata, rights expressions, and methods. In this talk, John will describe the individual parts of the standard and how they can be integrated to meet the high-level goals of MPEG-21. John will also discuss some of the targeted applications and early implementations of the different parts of the MPEG-21 standard.
Barney Wragg, Vice President ELabs, Universal Music, Co-Editor of the MPEG REL Standard
Barney will discuss the MPEG REL and RDD (Rights Expression Language and Rights Data Dictionary) and how they can be used to enhance digital distribution processes and enable development of innovative business models for the music industry.
Chris Barlas, Principal, Rightscom, Co-Editor of the MPEG REL Standard
Chris will discuss the work currently under way to make the MPEG RDD computable. He will also show how the RDD could be used for rights licensing, by enabling rights holders to expose rights ownership information which can be accessed by agents and turned into REL expressions.
Ramond M. Haynes, Executive Vice President & CTO, Founder, RightsLine, Inc.
Ray will discuss opportunities afforded by the MPEG REL in optimizing the rights acquisition and management process in a digital content supply chain.
Martha Nalebuff, Director of Policy & Strategic Relations in Microsoft's Windows Client Team
Martha will discuss why the ISO MEPG REL can uniquely enable new interoperable models and how to optimize for a wide variety of uses.
Track 2
MPEG-REL Technical Session
Targeted primarily at the technical professional, this session will focus on how the MPEG REL can and should be used to specify and enforce usage rights within DRM systems. Using available reference software and other UIs where possible, this session will provide hands-on technical guidance on the use of the MPEG REL to define usage permissions as well as a discussion of practical issues related to the processing of these permissions in a DRM system.
Session Leader:
Thomas DeMartini, Language Architect and Co-Editor of the MPEG REL Standard, ContentGuard
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For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Elaine Mershon at emershon@jupitermedia.com or (508) 533-4995.
Registration questions please contact:
Our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
Interested in becoming a Speaker? Contact our Conference Programming Department by completing the form located here: www.jupiterevents.com/speakerform.html
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