| Jack Aaronson, CEO of Jack Aaronson Consulting, is a sought-after corporate lecturer and acknowledged expert in Consumer Behavior, Personalization, and Multi-Channel Marketing. He has been invited to keynote conferences and give corporate seminars on four continents. His articles appear regularly in several industry publications, including Direct Magazine, Peppers&Rogers 1-to-1 and ClickZ.com, where he has a weekly column. His lecture topics range from "Personalization Best Practices" to "Turning on the Channels: Corporate Strategies in a Multi-Channel World." Prior to starting his own company, Aaronson was director of personalization at Barnes&Noble.com. | 
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