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Agenda* - Tuesday, November 19, 2002
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Marketing Track Production Track
| | 8:00am - 9:00am | Registration
| | MARKETING TRACK
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| 9:00am - 10:00am | Keep 'Em Coming Back For More - Retention Strategies
There are a myriad of possibilities for using e-mail to maintain and enhance customer relationships. In this presentation, Jack goes through the do's and don'ts of email retention strategies, including case studies of who is doing it right and who is doing it wrong. Issues covered will include:
• Satisfaction and customer surveys
• Loyalty programs and Coupons
• Using e-mail in Multi-Channel marketing campaigns
• E-mail and Personalization
Jack Aaronson, CEO, Jack Aaronson Consulting
| | | 10:00am - 10:30am | Morning Break / Exhibit Hall Opens
| | | 10:30am - 11:20am | Tying It All Together - Integrating E-Mail With The Rest Of Your Marketing
E-mail is only one component of your marketing efforts. Learn tips from an expert on how you can complement, reinforce and leverage your message and your brand. Hear specific case studies on how landing pages, "look and feel" and language can be integrated into your print and broadcast messages.
Ian Oxman, Vice President, E-mail Consulting, RappDigital
| | | 11:30am - 12:30pm | E-mail Newsletters As A CRM Tool
E-mail newsletters are valuable to enhanced customer relationships in that they create loyalty and brand awareness and provide value without the hard sell. Learn how to develop a e-mail newsletter that will create relationships with your customers and prospects and see examples of what other companies are doing.
Anna Zornosa, President and CEO, Topica
| | | 12:30pm - 2:00pm | Lunch Break / Visit Exhibit Hall
| | | 2:00pm | Exhibit Hall Closes
| | | 2:00pm - 3:10pm | Spam, Permission & Privacy
The more you know about Spam the less likely you are to be accused of being a spammer. In this session, you'll learn all you need to know about e-mail etiquette, identifying e-mail police and how to follow news about e-mail ethics. Find out why users revolt so vociferously against Spam, what anti-Spam organizations you need to be aware of, what is MAPS and why you should care. This session will save you future headaches - and legal fees!
Julian Haight, Owner/Operator, SpamCop
Brian Huseman, Attorney, Federal Trade Commission
Phillip Raymond, CEO, Vanquish
| | | 3:15pm - 4:15pm | Case Studies: E-Mail Campaigns That Work
Unless you receive it or someone forwards it to you, e-mail marketing can be difficult to track. You can't tune in and watch like you can with commercials, or pick it up at the newsstand. See the best of what's out there with a panel of experts who will show and tell how they are using e-mail campaigns to meet marketing challenges.
Moderator:
Heidi Anderson, ClickZ Email Marketing Case Studies Columnist, ClickZ
Panelists:
Hemingway Huynh, Vice President, Technology and Development, H2F Media
Clint Kaiser, Founding Partner, Blue Ink Solutions
Donna W. Mills, Director, HSN Database Marketing
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PRODUCTION TRACK
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| 9:00am - 10:00am | In-House or Outsource: One, The Other Or Both?
Have you thought about bringing operations in-house, but are unsure of the next steps? Or do you want to handle some tasks and entrust the rest to a vendor? In this session you will learn what solution works for your e-mail needs: in-house, vendor or a combination of both. What components can you outsource? Which ones should you outsource? How much will it cost? How do you find the best vendor for your needs? If you choose multiple vendors, how can you ensure they will work in harmony? If you have been unsure about your e-mail operations, this session will answer all your questions.
Barry Stamos, Vice President of Business Development, Inbox Marketing
| | | 10:00am - 10:30am | Morning Break / Exhibit Hall Opens
| | | 10:30am - 11:20am | E-Mail Marketing On A Shoestring Budget
Your company's counting pennies now, not dollars. What are the costs of an e-mail campaign? How do you create a budget? Here are ideas and case studies for cost-effective e-mail campaigns even your CFO will love.
Hollis Thomases, President, WebAdvantage.net
| | | 11:30am - 12:30pm | Getting (More) Personal
Email is one-on-one communication. Personalizing email messages can triple response and retention rates. Can personalization fit your budget? Learn about the techniques and technologies for personalized messages that are scaled to your database and budget.
Ed Henrich, Vice President - Client Services, YesMail
| | | 12:30pm - 2:00pm | Lunch Break / Visit Exhibit Hall
| | | 2:00pm | Exhibit Hall Closes
| | | 2:00pm - 3:10pm | Spam, Permission & Privacy
The more you know about Spam the less likely you are to be accused of being a spammer. In this session, you'll learn all you need to know about e-mail etiquette, identifying e-mail police and how to follow news about e-mail ethics. Find out why users revolt so vociferously against Spam, what anti-Spam organizations you need to be aware of, what is MAPS and why you should care. This session will save you future headaches - and legal fees!
Julian Haight, Owner/Operator, SpamCop
Brian Huseman, Attorney, Federal Trade Commission
Phillip Raymond, CEO, Vanquish
| | | 3:15pm - 4:15pm | Case Studies: E-Mail Campaigns That Work
Unless you receive it or someone forwards it to you, e-mail marketing can be difficult to track. You can't tune in and watch like you can with commercials, or pick it up at the newsstand. See the best of what's out there with a panel of experts who will show and tell how they are using e-mail campaigns to meet marketing challenges.
Moderator:
Heidi Anderson, ClickZ Email Marketing Case Studies Columnist, ClickZ
Panelists:
Hemingway Huynh, Vice President, Technology and Development, H2F Media
Clint Kaiser, Blue Ink Solutions
Donna W. Mills, Director, HSN Database Marketing
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For information or complete details on exhibiting or any sponsorship opportunity please contact Patrick McSharry at emailstrategies@jupitermedia.com or (203) 662-2951. Registration questions please contact our Registration Department at registration@jupitermedia.com or (203) 662-2857.
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