| Donna W. Mills is the Director of Database Marketing for HSN, the country's electronic retailing pioneer. Email is a significant part of HSN's integrated customer relationship marketing strategy, along with direct mail and outbound telemarketing, supporting both the TV broadcast channel as well as commerce site hsn.com. Prior to coming to HSN, Donna worked on both the agency and client sides in traditional and direct marketing for such companies as Aspen Marketing and Arthur Rutenberg Homes. A winner of both Addys and Reggies, she confesses to competing as fiercely in Scrabble as she does for in-box real estate. | 
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