| Sasha is responsible for creating technical strategy and overseeing all technical design and production of Lot21 projects. He is also one of the five original founders of Carat Interactive's Lot21 Studios. Prior to Carat Interactive , Sasha was the Senior Technical Designer for CNET's Creative Services Group, which serves as the production and advanced prototyping hub for all sites within the company. Sasha also serves as a contributing writer for Digitrends, Revolution and Media Magazines. Sasha has been a leader in online Multimedia and development for several years. Prior to CNET, Sasha was part of Ziff Davis' first online department and later led the online publishing wing of the Macintosh Publishing Group. While at Ziff Davis, Sasha developed and launched many early Ziff Davis sites and integrated the company's first online ads on ZDNet. Now in his fourth year leading Lot21's technical design efforts, his company has been recognized by Adweek as one of the "2000 Hottest Agencies of the Year" for "Best Use of Emerging Technology", by the IAB as the "1999 Agency of the Year" and has been ranked among BtoB Magazine's "2000 Top 25 BtoB Agencies". | 
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