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Agenda* - Day 1 Monday, May 20, 2002
Marketing Track    Production Track
8:00am - 9:00am	Registration
9:00am - 10:00am	Keynote: Everything You Know About E-Mail Marketing Is Probably Wrong Seth Godin is the man who wrote the book (literally) on Permission Marketing. In his keynote address, he will dispel most of your preconceptions about e-mail marketing and what you think you know about your audience and your marketing strategy. Godin is among the most acclaimed speakers in the industry due to his ability to infuriate, inspire, enlighten, entertain and amuse. Seth Godin, Author and Entrepreneur Permission Marketing Unleashing the Ideavirus
10:00am - 10:30am	Break/Exhibit Hall Opens
MARKETING TRACK
10:30am - 11:30am	Write A Great Message Distilled to its essence, every e-mail contains a message. Here's how to write one that is clear, simple, persuasive -- and will sell. Topics to be covered include: What to say at key points How to say it for maximum impact Which voice works best for your company Nick Usborne, Consultant, www.nickusborne.com and Moderator, I-Copywriting
11:30am - 12:30pm	Hitting Your Target With E-Mail Newsletters What is an e-mail newsletter and why publish one in the first place? Learn how launching an e-mail newsletter program can help you get in touch with your customers and bring in new business. Gain an understanding of what it takes to start an e-mail newsletter, from the launch plan to developing a revenue model. After this session, you'll understand how e-mail newsletters can complement and supplement your site, how you can derive new revenue streams, when to charge and when to make it free, and the different uses of e-mail newsletters. Debbie Weil, President, WordBiz.com Inc. and Publisher, WordBiz Report
12:30pm - 2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm - 3:00pm	Professional Services E-Mail Marketing: Building Sales, Awareness & Branding Learn how e-mail not only can be used to sell products but how it's an effective tool for selling services. See examples of how e-mail is being used in financial services, health care, transportation and engineering. Jeanne Jennings, Consultant, JeanneJennings.com
3:00pm - 3:30pm	Afternoon Break
3:30pm - 4:30pm	Increasing Response With Rich Media Rich, streaming, WAP, SMS and Flash. They can turbo-charge your message and dramatically increase response. Learn how, and see examples of how rich media has been successfully used in e-mail campaigns. Where does rich media work - and where doesn't it? Find out in this session. Moderator: Pamela Parker, Managing Editor, ClickZ Panelists: Court Cunningham, Senior VP, Technology Solutions, DoubleClick Inc. David Levin, President, i33 communications LLC Nick Pahade, Vice President and New York Managing Director, Beyond Interactive
4:30pm - 6:00pm	Networking Cocktail Reception

PRODUCTION TRACK
10:30am - 11:30am	Lists - Building & Acquiring Learn how to evaluate a list; assess buying vs. renting; ensure lists are permission-based, build your own house list and about 'appending' to lists. Topics to be covered include: Using your Web site and e-mail newsletter to grow your list Barter and ad deals with publishers Cross-media list building Assessing the value of your list members Dale Livingston, Vice President of Sales, SparkLIST.com Corporation
11:30am - 12:30pm	Successfully Managing Lists = Successfully Managing Relationships Starting a e-mail newsletter seems easy: create your content, build a list and send it out. How do you grow your list while maintaining a positive membership experience? Learn what veteran e-mail list owners know about managing lists successfully and keeping customers satisfied. John Buckman, CEO and Founder, Lyris Technologies, Inc
12:30pm - 2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm - 3:00pm	Testing E-Mail Campaigns to Maximize Efficiency/Effectiveness Testing isn't just critical to gauging the success of your campaign, it's an essential step in every stage of the process. You'll learn how often times the test is the most crucial aspect of all. One mistake can ruin months of planning and strategy. Listen as experts tell you what to look for and how to test. Ed Henrich, Vice President, Client Services, Yesmail
3:00pm - 3:30pm	Afternoon Break
3:30pm - 4:30pm	Determining ROI: Did The Campaign Work? Now that you've acquired your e-mail list and sent out your e-mail message, what are your results? How do you know if it was a success? What are your next steps? In this session, you'll learn how to maximize e-mail effectiveness using customer response data and the power this information can unlock throughout your organization. Bryan Eisenberg, Chief Information Officer, Future Now Inc. Jeffery Eisenberg, Founder, Future Now Inc.
4:30pm - 6:00pm	Networking Cocktail Reception

* This agenda subject to change

Click here for May 21 agenda