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Agenda* - Day 2 Tuesday, May 21, 2002
Marketing Track    Production Track
8:00am - 9:00am	Registration
MARKETING TRACK
9:00am - 10:00am	Keep 'Em Coming Back For More - Retention Strategies There are a myriad of possibilities for using e-mail to maintain and enhance customer relationships. In this presentation, Jack goes through the do's and don'ts of email retention strategies, including case studies of who is doing it right and who is doing it wrong. Issues covered will include: Satisfaction and customer surveys Loyalty programs and Coupons Using e-mail in Multi-Channel marketing campaigns E-mail and Personalization Jack Aaronson, CEO, Jack Aaronson Consulting
10:00am - 10:30am	Break/Exhibit Hall Opens
10:30am - 11:30am	Tying It All Together - Integrating E-Mail With The Rest Of Your Marketing E-mail is only one component of your marketing efforts. Learn tips from an expert on how you can complement, reinforce and leverage your message and your brand. Hear specific case studies on how landing pages, "look and feel" and language can be integrated into your print and broadcast messages. Ian Oxman, Vice President Email Consulting, Rapp Digital
11:30am - 12:30pm	Using E-Mail Newsletters As A CRM Tool E-mail newsletters are valuable to enhanced customer relationships in that they create loyalty and brand awareness and provide value without the hard sell. Learn how to develop a e-mail newsletter that will create relationships with your customers and prospects and see examples of what other companies are doing. Anna Zornosa, President and CEO, Topica
12:30pm - 2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm - 3:00pm	Spam, Permission & Privacy The more you know about Spam the less likely you are to be accused of being a spammer. In this session, you'll learn all you need to know about e-mail etiquette, identifying e-mail police and how to follow news about e-mail ethics. Find out why users revolt so vociferously against Spam, what anti-Spam organizations you need to be aware of, what is MAPS and why you should care. This session will save you future headaches - and legal fees! Tom Geller, Founder & Executive Director Emeritus, SpamCon Foundation Julian Haight, Owner/Operator SpamCop Jennifer Mandigo Brennan, Attorney, Federal Trade Commission
3:00pm - 4:00pm	Case Studies: E-Mail Campaigns That Work Unless you receive it or someone forwards it to you, e-mail marketing can be difficult to track. You can't tune in and watch like you can with commercials, or pick it up at the newsstand. See the best of what's out there with a panel of experts who will show and tell how they are using e-mail campaigns to meet marketing challenges. Moderator: Heidi Anderson, Freelance Writer Panelists: Craig Cohen, Be Free Robert Rosenthal, President, Passaic Parc Derek Scruggs, Principal, Creative-Mail Jim Van Kerkhove, President, H2F Media, Inc.

PRODUCTION TRACK
9:00am - 10:00am	In-House vs. Outsourcing: One, The Other Or Both? Have you thought about bringing operations in-house, but are unsure of the next steps? Or do you want to handle some tasks and entrust the rest to a vendor? In this session you will learn what solution works for your e-mail needs: in-house, vendor or a combination of both. What components can you outsource? Which ones should you outsource? How much will it cost? How do you find the best vendor for your needs? If you choose multiple vendors, how can you ensure they will work in harmony? If you have been unsure about your e-mail operations, this session will answer all your questions. Edward Grossman, Director of E-Newsletter Publishing, INT Media Group
10:00am - 10:30am	Break/Exhibit Hall Opens
10:30am - 11:30am	E-Mail Marketing On A Shoestring Budget Your company's counting pennies now, not dollars. What are the costs of an e-mail campaign? How do you create a budget? Here are ideas and case studies for cost-effective e-mail campaigns even your CFO will love. Hollis Thomases, President, WebAdvantage.net
11:30am - 12:30pm	Publishing: From Free To Fee Is there a revenue opportunity locked in your e-mail newsletter or Web site content? Can you induce people to pay for what you're giving away for free? How do you get them to pay and how much do you charge? Take a look at real world examples of how publishers are making money from their content and from their lists. Moderator: Rebecca Lieb, Executive Editor, ClickZ Panelists: Victor Cho, Vice President of Strategic Commerce Initiatives, iVillage Vin Crosbie, Managing Partner, Digital Deliverance LLC Alan Meckler, Ph.D., Chairman and CEO, INT Media Group
12:30pm - 2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm - 3:00pm	Spam, Permission & Privacy The more you know about Spam the less likely you are to be accused of being a spammer. In this session, you'll learn all you need to know about e-mail etiquette, identifying e-mail police and how to follow news about e-mail ethics. Find out why users revolt so vociferously against Spam, what anti-Spam organizations you need to be aware of, what is MAPS and why you should care. This session will save you future headaches - and legal fees! Julian Haight, SpamCop
3:00pm - 4:00pm	Case Studies: E-Mail Campaigns That Work Unless you receive it or someone forwards it to you, e-mail marketing can be difficult to track. You can't tune in and watch like you can with commercials, or pick it up at the newsstand. See the best of what's out there with a panel of experts who will show and tell how they are using e-mail campaigns to meet marketing challenges. Moderator: Heidi Anderson, Freelance Writer

* This agenda subject to change

Click here for May 20 agenda