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David Levin President i33 communications LLC.

David founded i33's interactive marketing practice, specializing in creating highly scalable direct response programs. David also co-created i33's proprietary AdMaximizeSM service, the industry's first -- and still most customizable -- ROI-tracking tool. Armed with years of actual marketing results data from AdMaximzeSM, i33 develops solutions that deliver Clear and Measurable Advantage™ to our clients. Under David's direction, i33 merged with AppNet, went public and merged again with Commerce One. In a rare twist, David led the re-privatization of i33, directing its vision toward the core competencies of acquisition and retention marketing. David's leadership has played a pivotal role in securing such Interactive Agency of Record accounts as Sprint and Sprint PCS. Before joining i33 in early 1997, David held marketing positions at America Online, Advertising Age and American Express Publishing. David graduated from Northwestern University's Medill School of Journalism.