Where Wireless Technology and Business Intersect
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October 28-30, 2002 • World Trade Center • Boston, MA

			
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Conference Day 2
Tuesday, October 29, 2002

7:00 am - 6:00 pmRegistration Open
8:00 am - 8:45 am

Breakfast Sponsored by BlackBerry
Don McMurtry
, VP Professional Services, Research In Motion

8:45 am - 9:00 am

Conference Introduction and Welcome
John Desmond
, President, King-Content

9:00 am - 9:50 amIs Wireless Just Another WorldCom?
 

With every new Worldcom disclosure of misstated earnings and potential corporate malpractice, the temptation is to group all the telcos into the same bucket and write the lot off. But not all telecommunications companies are created equal, especially in the wireless and mobile sector. There are significant differences between the various operators, their business models, their corporate structures and their sources of revenue and expense.

This session will examine the financial and operational state of the wireless industry from the perspective of the potential client - the CIO. Specifically, who is making money in wireless and how are they doing it? What is the cost of deploying new network technologies? Do the operators have sufficient spectrum to support the corporate needs through the next five years? Will 3G really be implemented and who will pay for it?

As an acknowledged wireless and mobile industry authority, Iain Gillott is a frequent contributor to the industry press and is a sought after speaker on industry issues and trends at many of the leading industry forums.

Iain Gillot
Conference Chair & Principal, iGillott Research

10:00 am - 10:50 amMoHCA: Designing the Future of Mobile Healthcare Computing (Track 6)

MoHCA provides an important forum for identifying and advancing the implementation, standardization, security, and regulation of portable devices, wireless technologies, and mobile workflow processes in health care. In this session, attendees will learn about MoHCA's efforts toward adoption of mobile technologies to deliver higher quality health care, with an emphasis on major issues of concern as well as applications of greatest appeal to the healthcare industry.

Claudia Tessier
Mobile Healthcare Association (MoHCA)

10:00 am - 10:50 amHandhelds and Smartphones - Executive Toys or Enterprise Technologies?
(Track 3)
 

The Personal Digital Assistant (PDA) has emerged from its role as a toy for the technology enthusiast into a key tool for the mainstream business user. Attendees to this session will learn how enterprises should deploy these devices and what are the key features that can turn them from executive toys to enterprise tools that drive business efforts forward.

Joseph Laszlo
Senior Analyst, Jupiter Research

10:00 am - 10:50 amSecurity Protocols for a Wired World: Ensuring Every Transaction
(Track 5)
 

Everyday, nearly one billion people rely on their mobile phones worldwide, and enhanced services such as the wireless Web, m-commerce functionality and other 3G capabilities are becoming status quo. Such novelties, however, are piggybacked with concerns over the security of the network that performs these functions. Can the transactions you make over a handheld device be trusted? This session will address:
• Trends and innovations in wireless managed authentication services solutions that can maximize your enterprise's potential,
• What's next in ensuring the highest level of security and unmatched flexibility worldwide, and
• Encryption protocols that secure online transactions on their mobile devices and ensure widespread mobile commerce acceptance, confidence and usability.

Seth Jutan
VeriSign Affiliate, TrustAsia, Ltd.

10:00 am - 10:50 amA Survey of Wireless Applications - What are Companies Really Doing?
(Track 2)
 

Going beyond the few oft-quoted examples, this presentation surveys a wide selection of current and pending wireless applications. A framework will be offered to facilitate application comparisons and to direct attendees to the solution characteristics that best supports individual needs. The session will conclude with a simple approach for turning wireless ideas into an actionable implementation.

Ian S. Hayes
Clarity Consulting

11:00 am - 11:50 amCase Study: Multi-Service Provider Platform Deployment for a Major Corporate Enterprise
(Track 5)
 

This session will offer a case study of the wireless infrastructure deployment at American Family Insurance. Attendees will hear from an enterprise perspective, their corporate requirements for mobility, the metrics they used to validate the investment, goals for enhanced communications and long-term needs for a versatile wireless infrastructure. The options for a wireless infrastructure, the infrastructure choices made and details of American Family Insurance’s five year plan for wireless adoption, will also be discussed.

Nicholas J. Meyer
Senior Network Support Engineer
American Family Mutual Insurance Co.
Cathy Zatloukal
Foxcom Wireless

11:00 am - 11:50 amA FedEx Freight Case Study: Managing the Proliferation of Wireless Systems in the Enterprise
(Track 1)
 

The demand for anywhere, anytime access to critical decision support information has forced the enterprise to rapidly stretch traditional IT networking staff to understand, implement, and support a large array of complex wireless systems. This session will describe how FedEx Freight developed a strategy to rapidly deploy evolving wireless systems to achieve critical business improvements.

Jeff Amerine
FedEx Freight

11:00 am - 11:50 amImplementing Mobility Solutions in the Health Care Environment
(Track 6)
 

Join HP and several partner and customer experts in a roundtable discussion of how to successfully implement mobile solutions in the varied health care environments to increase rapid exchange of data and provide quality client/patient communication. Ask the experts in this interactive Q&A session!

Moderator:
John Zannos, Hewlett-Packard
Panelists:
Jim Bresee, Allscripts
Dr. Larry Garber, Fallon Clinic
Mike Grady, Hewlett-Packard
Joe Owen, Xcellenet

12:00 pmExpo Floor Opens
12:00 pm - 1:30 pmKeynote - By Invitation Only
Sun In Mobility: We Make The Net Mobile

You'll hear about and see the "hot" technologies that Sun, with its partners and customers, is developing. In the area of mobility, we have several real-world demonstrations that will show you how our customers are making and saving money by implementing mobile solutions. You'll also hear about how Sun can help you develop and deploy a mobile solution appropriate to your business needs.

Nasser Iravani
Director, Mobile Enterprise Market Development

1:30 pm - 2:20 pmWireless Success in the Enterprise (Track 5)

This session will focus on case studies of successful implementations of 3G wireless solutions. Beginning with an overview of CDMA technology and ending with real case studies with hard ROI, this presentation focuses on 3G CDMA wireless technology and how it can benefit the enterprise. Other topics to be discussed include what questions one should ask when deploying a solution, what are the benefits to the enterprise and where CDMA technology exists around the world. Networks, devices and applications will also be discussed, emphasizing end-to-end solutions.

Jan Dehesh
QUALCOMM

1:30 pm - 2:20 pmDefining the Value of Wireless in the Enterprise (Track 1)
 

In a business climate focused on reducing costs, it is essential for companies to get a grip on real total cost of ownership and benefits of their local and wide area wireless service solutions. This presentation will address the following:
• How the enterprise can measure TCO and ROI from mobile wireless implementations;
• The key drivers/inhibitors of mobile technology and services; and
• The evolution of enterprise mobile wireless technologies

Phil Redman
Gartner Group

1:30 pm - 2:20 pmWireless Voice in Healthcare
(Track 6)
 Today, many hospitals are looking to implement wireless voice to ensure that their doctors and nurses are in touch no matter where they are within the facility. Caritas Good Samaritan Medical Center in Brockton, Mass. is an example of a hospital that has discovered more than efficient communications. This case study will examine the economic and technical issues that factored into the decision to go wireless, identify unique issues regarding the use of wireless in the health care field, and look at the success of the wireless implementation and deployment at Good Samaritan Medical Center.

Craig Fletcher
Caritas Good Samaritan Hospital

1:30 pm - 2:20 pmGuide to Developing Applications for Wireless Devices
(Track 4)
 Like any development project, many alternatives exist for building wireless application functionality. A fast approach is to repurpose an existing application using middleware that translates existing protocols into wireless ones, such as HTML to Wireless Markup Language (WML). Suppliers of application package supporting CRM, ERP and Supply Chain Management for example, are working to extend their functions to wireless devices, but that is taking time. Custom development may be the only option for unique requirements or if no package solution is available. A few development environments and tools are available to assist developers in building wireless applications, but most IT organizations will need outside consulting to assist. We review the options.

Meryl Enerson
Founder and Principal
Enervision Media

2:30 pm - 3:20 pmKEYNOTE
Enterprise Mobility: How Far Away is the Future?
 Pioneers overcame huge technology barriers to deliver results for their organizations. With improved networks, enabling technology, software, standard platforms, and industry experience, it is now easier to launch a mobility project and demonstrate results to your enterprise. In this keynote, attendees will gain insight from early adopters on how to identify business processes that can benefit by reducing information latency and the types of business results to expect. The keynote will examine a multiplicity of real-life implementations where mobility solutions improved operations, product/service creation, supply chain, quality control, demand creation, sales effectiveness, service scheduling and customer communication. Successful approaches will be described as well as simple ways to get started and the attributes to seek in a mobility partner.

Bob Simmons
Hewlett-Packard

3:30 pm - 4:20 pmPanel: The Future of Wireless IT
 

Craig Mathias
Principal, Farpoint Group

Panelists:
Nasser Iravani
, Director, Mobile Enterprise Market Development
Don McMurtry, VP Professional Services, Research In Motion
John Landry, Chairman and CEO, ThinkingBytes Technology
Jonathan B. Raphaelson, Agility Solutions Strategy & Planning, Hewlett-Packard
Ron Sperano, Program Director, Mobile Market Development, IBM Personal Computing

4:30 pm - 6:00 pmNetworking Reception and Solutions Briefings on the Expo Floor
6:00 pmBirds of a Feather Discussion Groups
Group 1 - Wireless LAN Integration - Discussion Leader, Iain Gillott, iGillott Research
Group 2 - Wireless Security - Discussion Leader - Craig Mathias, Farpoint Group
Group 3 - Mobile Workforce Management - Discussion Leader - Vikki Lipset, Jupitermedia

For information or complete details on exhibiting or any sponsorship opportunity, please contact John Sellazzo at 508-870-5858 x-124 or at jsellazzo@jupitermedia.com

Registration questions please contact Cress O'Brien at registration@jupitermedia.com or (508) 870-5858 ext. 126.


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