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Conference Day 3
Wednesday, October 30, 2002

7:00 am - 5:00 pm	Registration Open
8:00 am - 8:45 am	IPSec Security at the Wireless Edge
	A recent Tolly Group study reveals that 60% of enterprises surveyed view WEP, the current WiFi security technology, to be incapable of securing their planned wireless LAN deployments. Further, a whopping 64% of respondents plan to use IPSec tunnels to secure wireless data. Why? Simply put, IPSec works. It authenticates and secures wireless traffic and seamlessly integrates into ubiquitous network security and management strategies, mitigating threats of intruders and war-drivers. Beardmore will briefly review this and other WLAN security approaches, and explain how IPSec-enabled access points (security at the edge) offer the best Security, Management, Performance, and Value options. Peter Beardmore Senior Director of Marketing, Colubris Networks, Inc.
9:00 am - 9:50 am	Using Mobility as a Competitive Weapon for Business Enterprises (Track 1)
	Across the business landscape today, executives are being bombarded with materials that highlight the "holy grail" of business transformation from the implementation of mobility applications. However, few of these "commercials" tell the whole story of the complexity and magnitude of the organization, process, and technology changes required to fully embrace the power of mobility. This session will provide some insights and lessons learned for business enterprises embarking on the mobility adventure. Mitch Mitchell A.T. Kearney
9:00 am - 9:50 am	Challenges in Building a Business Case for Wireless & Mobility in Retail Stores (Track 1)
	Hallmark Cards is seeking to improve operations in its Card Specialty Retail Channel in the areas of Pocket Lookup, Ordering, Inventory Control and Mobile POS through the use of Wireless LAN Technology and advanced handhelds. This presentation will detail how Hallmark identified the key challenges in building the Wireless business case and the technology solutions that supported Hallmark’s business objectives. Danyel Bischof Hallmark Cards Shashi Shekhar Vempati Infosys Tech.
9:00 am - 9:50 am	Mobile Applications in the Field: Translating Strategic Need into Tactical Success (Track 3)
	Examines the key drivers - the points-of-pain - for field forces, while contrasting the different assessments that need to be made when justifying investments in mobile technology for distinct types of implementations. Additionally, the presentation will outline the value chain for mobile field solutions, revealing the broad array of vendors both cooperating and competing for enterprise attention. Gene Signorini Yankee Group
9:00 am - 9:50 am	Location Based Services: GPS Mobile Work Force Management (Track 2)
	With the introduction of mass-market GPS phones from Nextel and others,GPS Mobile Work Force Management becomes a reality. This session will describe how portable tracking, navigation, work order and other GPS-enabled applications can now be extended to more enterprises and more people at lower cost and higher ROI. The first live demonstrations in a national forum for enterprise-class applications will be conducted. Mike Flom President/CEO, Portable Internet
10:00 am - 10:50 am	Keynote Wireless: The Next E-Business Evolution
	While most people associate wireless with the innovative gadgets on the market today, Norm Korey believes the greater wireless story is being written by companies that are "untethering" their organizations for dramatically strengthened customer service, streamlined operations and improved employee productivity. Where the Internet connected computers, wireless e-business is the connecting of computers as well as nontraditional computing devices, such as mobile phones, PDAs, Internet appliances and even products -- through wireless ID tags -- providing information where and when it's needed. This melding of computing and communication brings companies much closer to their customers, gives employees better input to manage schedules, and helps management easily make decisions and take action, anywhere, anytime. And in his work with organizations that are deploying wide-scale wireless networks for high-speed, high-volume wireless data transfer, IBM sees tremendous business value for entire organizations, their customers, suppliers, and shareholders. Norm Korey IBM Vice President, Wireless Services, IGS Americas
11:00 am	Expo Floor Opens - Coffee Break on the Expo Floor
11:30 am - 12:20 pm	Unified Communications Across the Enterprise (Track 2)
	In this presentation, the speaker paints a future of communications in which converged networks and centralized communications portals and brokers deliver a range of valuable benefits. Attendees will learn the myriad elements already coming together to create this converged communications vision, including rapidly evolving standards such as SIP (session initiation protocol) as well as the critical user interfaces that make this possible. Mark Straton Siemens Information and Communications Networks
11:30 am - 12:20 pm	Integrating 802.11 Technologies in the Enterprise (Track 4)
	It is key for an enterprise team to develop wireless solutions that will meet business expectations with regard to performance, Quality of Service (QoS), Convergence, Security, Scalability and Network Management. In this session attendees will learn how enterprise class solutions can provide the appropriate support for success with WLAN integration in both greenfield and legacy-based network integration projects. Mack Leathurby Avaya
11:30 am - 12:20 pm	Cisco and the Mobile Enterprise: Lessons Learned (Track 1)
	Cisco Systems has deployed 802.llb Wireless LAN throughout the whole company globally, with the result that today over 20,000 employees are using wireless access on campus. It was a bold move with a lot of promise. In this presentation, attendees will hear the experiences gained from this bold move from an end-user perspective, including the lessons learned and the value of a mobile enterprise. Alex Chan Cisco Systems
11:30 am - 12:20 pm	Mobile Office Solutions: Successful Implementation Strategies to Increase Revenue and ROI (Track 3)
	Discover: A new capacity to imagine dramatically different business concepts, leverage business assets and core competencies, and explore an open market of new ideas in mobility. Through a case study approach Joe will take us on a journey of real world mobility projects, and share some of findings in linking business advantage with new mobility technologies. HP is the worldwide leader in building the mobile professional ecosystem with strategic partners and HP technologies to deliver these solutions to customers. Joseph Batista Director & Chief Creatologist, Hewlett-Packard
12:30 pm - 2:00 pm	Refreshments and Solutions Briefings on the Expo Floor
2:00 pm - 2:50 pm	Driving Clinical Efficiency and Quality through Information Mobility (Track 6)
	In this session, attendees will learn how PORTER MEMORIAL HEALTH SYSTEM deployed a mobile system that delivers patient data to a clinician's handheld device, creating efficiency, reducing medical errors and improving overall care. A phased approach to deploying a mobile strategy will be outlined and data accessibility pain points, data security, the current state of mobile technologies in healthcare and the critical success factors needed in implementing a patient data delivery system, will also be discussed. Don Baumgartner Extended Systems William Lawson MercuryMD Sanjay Shah CIO, Porter Memorial Health System
2:00 pm - 2:50 pm	BlueTooth - Building the Personal Area Network and the Local Area Network (Track 4)
	Today more than ever, users are looking for increased connectivity. Whether it is device to device or device to network, the ability to roam and connect is increasingly important to knowledge workers. This session will look at two critical technologies, 802.11x and Bluetooth to see how they compete and converge in terms of focus and functionality. Joseph Laszlo Senior Analyst, Jupiter Research
2:00 pm - 2:50 pm	Innovative Business Models for 3G Mobile Applications and Services (Track 2)
	Avi Wasser, VP Business Development, Eye-Gateway LTD, lead researcher, and Maya Lincoln of the Technion, Israel Institute of Technology, are conducting ongoing research at the Technion, the objective of which is to structure and plot Innovative Business Models (IBM) for 3G mobile applications and services. In this session, attendees will learn from Lincoln, how the generated business models suggest an optimized business framework between the participants in the mobile Internet value chain, including mobile network operators, as well as application providers, content providers, enterprise and corporate users, private users, handset manufacturers and infrastructure suppliers.

Avi Wasser
Eye-Gateway LTD
Maya Lincoln
The Technion, Israel Institute of Technology