Joseph (Joe) Batista, Director & Chief Creatologist at Hewlett Packard Corporation, is a leading "creatologist" responsible for the growth, strategy and implementation of creative enterprise and Internet businesses.

Concentrating on building value by leveraging capital, human, and market assets, Joe builds new ventures for both HP and his clients. Working with many emerging companies and larger enterprises. Joe is a consultant, a business strategist, a seminar speaker, and a technologist with over 18 years of practical industry experience. Joe actively works with many emerging companies as a Business Advisor, formulating innovative technology, marketing and strategy for competitive advantage. Many large corporations seek his "creative application theory" of applying real world technology to business domain challenges.

Awards include "Who’s Who Among American Business Leaders", "Who’s Who in Media & Communication" and "Who’s Who in the Computer Industry". Most recently, Joe was awarded CIO Magazine’s TOP 50 Web Awards for building a leading edge Corporate Portal to leverage internal knowledge assets, as well as the A-List Award at the 2001 CrossRoads Conference. He is often quoted in industry publications on the topics of Internet Business Models, Knowledge Management & PKM, Marketing, eCommerce, Mobility and the application of technology for competitive advantage. Joe is also coauthor with the Gantry Group on a wireless research paper entitled "Searching for Wireless Signals", best practices and return on investment for mobility projects.