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| The Enterprise IM Strategies & Solutions Event |
| March 7 - 8, 2002 • Omni Parker House • Boston, MA |
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| Conference Agenda* - Friday, March 8 |
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| BUSINESS TRACK |
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| 8:00am - 9:00am | Registration |
| 9:00am - 10:00am | How To Speak IM Technology
Building on "IM 101 - Deploying Enterprise Instant Messaging", this session is designed for business professionals who want to communicate what they want in an IM system to their IT staff and understand the different kinds of IM and what it can do for their companies. Moderator: Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: Andrew Mahon, Senior Director of Product Marketing, Groove Networks, Inc. Michael D. Osterman, Principal and Founder, Osterman Research Gerry Seidman, Chief Executive Officer, IAMThere |
| 10:00am - 11:00am | IM And The Law
We've all heard that one of the big reasons companies and organizations should use enterprise-strength IM is because of security and privacy concerns surrounding public IM networks. Yet for some industries, a secure IM system just isn't enough. Companies need to fully understand IM privacy issues and be assured that they are legally protected against potential lawsuits. We'll examine all the legal and practical issues in this session. Moderator: Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: Sonu Aggarwal, CEO, Cordant Ted Collins, J.D., Vice President, General Manager of Collaboration, divine, Inc. Vera Davison, Director of Operations and Customer Satisfaction, ZANTAZ, Inc. Francis deSouza, Founder and CEO, IMlogic Inc. Jeff Seul, Vice President, General Counsel and Secretary, Groove Networks, Inc. |
| 11:00am - 11:30am | Break |
| 11:30am - 12:45pm | Combining IM and eCRM
eCRM, or electronic customer-relationship management, can be the cornerstone in a company's efforts to better communicate with its customers. Yet many firms aren't cutting the mustard in this department -- a recent survey indicated that only 30 percent of retailers online, both pure-plays and brick-and-mortar operations, managed to resolve an e-mail inquiry within six hours this holiday season. Learn how eCRM with IM can help your company in dealing with your customer-service operations. Moderator: Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: Sonu Aggarwal, CEO, Cordant Antoine Blondeau, Chief Executive Officer, Dejima Francis deSouza, Founder and CEO, IMlogic Inc. Mehdi Maghsoodnia, Senior VP of Technology & CTO, FaceTime Communications JP Morgenthal, CTO, Ikimbo Ed Simnett, Lead Product Manager for Real-Time Communications, Microsoft Jonathan B. Spira, Chairman & Chief Analyst, Basex Todd Tweedy, President, The Tweedy Group LLC |
| 12:45pm - 2:00pm | Lunch Break/Visit Exhibit Hall |
| 2:00pm - 3:00pm | Making Money From IM
Not all companies are looking at IM from just a communications standpoint. Some companies are starting to use it as a marketing vehicle in the consumer segment. In this session, we'll hear from a company that makes consumer marketing via IM its main business. We'll also hear why e-commerce firms should integrate IM into their Web sites, to make shopping more like a real-world experience. Moderator: Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: Bryon Colby, Vice President of Business Development & Marketing, Scan, Inc. Michael D. Osterman, Principal and Founder, Osterman Research Steph Sebbag, Executive Vice President, Sales and Marketing, All Instant Adam J. Viener, Founder & CEO, IMWave, Inc. |
| 3:00pm - 5:00pm | Instant Messaging Planet Open Mic
This is a unique opportunity to meet, discuss IM issues, identify common challenges, exchange ideas and share solutions in an informal, "after hours" atmosphere. The session is not intended for formal presentations or vendor product pitches, but rather as a forum for discussions of "unsolved problems" that may not have fit within the conference agenda. It will be moderated to keep discussion lively and informative. All of the speakers from the conference are invited to come to this session. The Open Mic session is open to all conference attendees. Moderators: Kevin Reichard, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo |
| TECHNICAL TRACK |
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| 8:00am - 9:00am | Registration |
| 9:00am - 10:00am | Integrating IM Into A Traditional IT Structure
To be successful, Instant Messaging must play by the same rules as other enterprise applications. That means that instant messages must be archivable, they must fit within the network infrastructure and they must work well with other applications. It also means making sure that IM doesn't present a security risk for the network. Moderator: Kevin Reichard, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelist: Sonu Aggarwal, CEO, Cordant Stowe Boyd, SVP, Marketing, Ikimbo Francis deSouza, Founder and CEO, IMlogic Inc. Bob Elfanbaum, Co-founder and VP of Sales, Asynchrony Solutions, Inc. Jasvinder Singh, CTO, Redmind Matt Smith, CEO, PresenceWorks, Inc. Steve Yost, Internicity, Inc. |
| 10:00am - 11:00am | Reaching Users On The Go
Traditionally, Instant Messaging has been structured as a PC-to-PC service. However, with the explosion of computing devices like PDAs, cell phones and Internet appliances, any Instant Messaging infrastructure must support multiple devices that may or not be on a desktop. This session will cover the concepts behind Instant Messaging to multiple devices and show you how you can deploy IM for your deskbound and mobile users. Moderator: Kevin Reichard, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: James Barry, Chief Technology Officer, Jabber, Inc. Michael Becker, Director of Product Marketing, Ecrio Steven Borne, Senior Marketing Manager, Comverse Bryon Colby, Vice President of Business Development & Marketing, Scan, Inc. Douglas Levin, Chief Executive Officer and President, MessageMachines, Inc. Roger Matus, Chief Marketing Officer, Octave Communications®, Inc. |
| 11:00am - 11:30am | Break |
| 11:30am - 12:45pm | Security Issues For IM Service
The GONER virus taught us that security can be breached via Instant Messaging. If IM is to be used in the enterprise, then IM solutions — both on the desktop and on the server -- must be secure as well. This session goes over some of the security risks associated with IM technology — like viruses and hackers -- and how your organization can address those risks. Moderator: Eric Griffith, Managing Editor, PracticallyNetworked Panelist: Justin Fidler, Chief Technology Officer, Bantu |
| 12:45pm - 2:00pm | Lunch Break/Visit Exhibit Hall |
| 2:00pm - 3:00pm | Developing IM Applications
Instant Messaging is not an island. Many corporations are finding that Instant Messaging technology can be best leveraged into other existing corporate applications. This approach allows users to keep existing applications while adding IM support. Moderator: Kevin Reichard, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Panelists: Jeremy Allaire, Chief Technology Officer, Macromedia Michael Becker, Director of Product Marketing, Ecrio Christopher Bray, Vice President of Application Development, ActiveBuddy Vera Davison, Director of Operations and Customer Satisfaction, ZANTAZ, Inc. Mehdi Maghsoodnia, Senior VP of Technology & CTO, FaceTime Communications David McCall, Consulting Engineer, Groove Networks, Inc. |
| 3:00pm - 5:00pm | Instant Messaging Planet Open Mic
This is a unique opportunity to meet, discuss IM issues, identify common challenges, exchange ideas and share solutions in an informal, "after hours" atmosphere. The session is not intended for formal presentations or vendor product pitches, but rather as a forum for discussions of "unsolved problems" that may not have fit within the conference agenda. It will be moderated to keep discussion lively and informative. All of the speakers from the conference are invited to come to this session. The Open Mic session is open to all conference attendees. Moderators: Kevin Reichard, Conference Chair, Instant Messaging Planet 2002 Conference & Expo Bob Woods, Conference Chair, Instant Messaging Planet 2002 Conference & Expo |
| * This agenda subject to change | |
| Click here for Day 1 agenda |
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