Steph Sebbag is Executive Vice President of Sales and Marketing at All Instant. Steph brings to All Instant a history of successes in ebusiness and marketing. He has a unique understanding of technology and its use in business. Steph oversees all sales and marketing for All Instant and has established the service offering focusing on Financial Services enterprise clients.

After graduating from the University of Western Ontario, with a degree in Business and Sociology. Steph joined North America's largest Entertainment advertising agency, Echo Advertising, together with his clients. At Echo, Steph served as an Account Director on high profile accounts including Alliance Releasing, Miramax Films, New Line Cinema and Starbucks Coffee. Steph was responsible for managing all advertising and marketing initiatives for such films as The English Patient, Shine, Seven, Crash, Rumble in the Bronx, Il Postino, and Austin Powers. With Starbucks, Steph managed all retail marketing activities for Starbucks in Canada, Portland and New York.

In 1998, Steph joined the Internet revolution by joining ICE Digital in Toronto and New York. He achieved the status of top sales executive and was responsible for acquiring and consulting with such clients as Fidelity Investments, Manulife Financial, Forbes, Procter & Gamble, Viacom, The Movie Network, Wet Seal, Forbes, Miramax Films and Disney. He spearheaded Procter & Gamble's first company-wide online promotion that included P&G's top 12 brands and sold the agency's first e-Commerce sites Wet Seal and La Senza.

Prior to joining All Instant Steph served as the top ranking Director of Business Development at the high profile digital consultancy Razorfish where he was responsible for such high value clients as Kraft Foods International, Fidelity Investments, and Procter & Gamble. Steph also served on the executive committee of the Toronto International Film Festival from 1996 to 1999.