The Enterprise IM Strategies & Solutions Event
Get on the List!

 February 24 - 25, 2003 • Boston Park Plaza Hotel • Boston, MA

			
Event Hours:
Conference Hours:
Feb. 24: 9am - 7pm
Feb. 25: 9am - 4:30pm
Expo Hall Hours:
Feb. 24: 10am - 7pm
Feb. 25: 10am - 2pm

Premier Plus Enterprise Sponsor:

Yahoo!

Premier Plus Business Sponsor:

Microsoft

Premier Plus Sponsor:

Sprint Mobile Computing

Premier Sponsor:

Natural Messaging

Hosted By:

instant messaging planet
internet.com
earthweb

Analyst Sponsor:

Jupiter Research

Agenda - Monday, February 24, 2003
Exhibit Hall Hours: 10:00am-7:00pm
8:00am - 9:00amRegistration

Continental Breakfast
Sponsored by: Yahoo!

 
9:00am - 10:00amKeynote Address
Steve Boom, Senior Vice President, Yahoo! Enterprise Solutions

 
10:00am - 10:30amMorning Break
Sponsored by: Yahoo!
 
Track 1 - The Business Of Instant Messaging
10:30am - 11:30amIM 101 - Where Are We Going?
Instant Messaging for the enterprise is rapidly gaining acceptance, but much more work is needed for instant messaging to become ubiquitous in the corporate world. Our panel will examine where enterprise IM has been, where it is now in terms of business adoption and what the future holds.
Moderator:
Kevin Reichard, Conference Chair, Instant Messaging Planet Spring 2003 Conference & Expo
Panelists:
Jennifer Belissent, Senior Product Marketing Manager, Sun ONE Communications
Doug Garnett-Deakin, Vice President & Principal, X.Systems, Inc.
Jeremy Dies, Senior Offerings Manager, Advanced Collaboration, IBM Lotus Software
Ken Hickman, Director of Product Strategy, Yahoo! Enterprise Solutions
Peter Shaw, Chief Executive Officer, Akonix
Jeffrey Whitney, VP of Marketing, IMlogic

 
11:30am - 12:30pmIM and ROI: The Business Case
Implementing a red-hot technology like Instant Messaging may be justifiable in terms of increasing the productivity of workers and customers, but how do you justify an IM investment to your accounting department? In this session we'll discuss how to measure Return on Investment (ROI) for IM implementations, both for internal usage and dealing with the greater public.
Moderator:
Kevin Reichard, Conference Chair, Instant Messaging Planet Spring 2003 Conference & Expo
Panelists:
Stowe Boyd, Executive Vice President, Ikimbo
David Elfanbaum, VP Marketing & Business Development, Asynchrony Solutions, Inc.
Dana Gardner, Research Director, Aberdeen Group, Inc.
Art Gilliland, Director of Business Development, IMlogic
Maxime Seguineau, CEO & Chairman, Antepo
Tej Sood, Managing Director, Imass Telecom

 
12:30pm - 1:30pmLunch Break

 
1:30pm - 2:30pmAfternoon Keynote Address
Business IM - A Guide From Infancy To Adulthood

The age of business IM is literally in its infancy. While pockets of users, numbering in the millions, enthusiastically IM to speed communications and improve collaboration, IT is just awakening to IM's management, compliance and security challenges. As business IM matures from infancy to adulthood other challenges and opportunities will arise ranging from interoperability to a powerful new world of linked and embedded IM applications.

This keynote will provide a practical Three-Stage Guide for understanding and leveraging the IM challenges and opportunities while providing a view into a future that in some cases is already here.
Francis deSouza, CEO & Founder, IMlogic Inc.

 
2:30pm - 3:30pm IM And Marketing
One to one, one to many, many to many...the ways IM can be implemented in a marketing environment are numerous. Not all companies are looking at IM from just a communications standpoint. Some companies are starting to use it as a marketing vehicle in the consumer segment. In this session, we'll hear from a company that makes consumer marketing via IM its main business. We'll also hear why e-commerce firms should integrate IM into their Web sites, to make shopping more like a real-world experience.
Moderator:
Todd Tweedy, President, The Tweedy Group LLC
Panelists:
David Elfanbaum, VP Marketing & Business Development, Asynchrony Solutions, Inc.
Royal P. Farros, CEO/Chairman, MessageCast, Inc.
Dana Gardner, Research Director, Aberdeen Group, Inc.
Stephen Klein, CEO, ActiveBuddy, Inc.
Paul Martecchini, Director of Marketing Services, Yahoo! Communications & Network Services Group

 
3:30pm - 4:00pmAfternoon Break

 
4:00pm - 5:00pmIM And eCRM
eCRM, or electronic customer-relationship management, can be the cornerstone in a company's efforts to better communicate with its customers. Yet many firms aren't effectively operating this department -- a recent survey indicated that only 30 % of retailers online, both pure-plays and brick-and-mortar operations, managed to resolve an e-mail inquiry within six hours this past holiday season. Learn how eCRM with IM can help your company in dealing with your customer-service operations.
Moderator:
Todd Tweedy, President, The Tweedy Group LLC
Panelists:
Jennifer Belissent, Senior Business Manager, Sun ONE Communications
Stowe Boyd, Executive Vice President, Ikimbo
Jon Feldman, Director, Professional Services Center of Excellence, ATG
Scott Petrack, CTO, eDial, Inc.
Brent Smolinski, Chief Architect, Natural Messaging, Inc.

 
5:00pm - 6:00pm IM In Financial Services
The financial-services industry operates under a number of legal and governmental regulators, and any computing tool used in this industry must follow various rules when it comes to archiving, security, and disclosure. In this case-study session, you'll learn about how financial-services firms are using IM systems while meeting the various regulations surrounding the industry.
Moderator:
Christopher Saunders, Managing Editor, InstantMessagingPlanet.com
Panelists:
F. Thomas Aden, President & Chief Executive Officer, Banter Inc.
Ryan Alexander, President and COO, Omnipod, Inc.
Lewis Knopf, Managing Director, Collaborative Services, Reuters
Lisa Pollock, Director, Yahoo! Messaging Products, Yahoo! Inc.
Jon Sakoda, Director of Products, IMlogic
Eric Young, Technical Account Manager, FaceTime Communications, Inc.

 
6:00pm - 7:00pmCocktail Reception
Sponsored by: Microsoft

 
Track 2 - Enterprise Instant Messaging
10:30am - 11:30amDeploying Enterprise IM
Instant Messaging offers exciting possibilities to improve customer service, increase overall productivity and streamline communication. This session outlines the key business solutions and technical strategies to implement enterprise Instant Messaging. Session topics include making the business and technical case for adoption, implementation alternatives, security issues for IM and deployment strategies. We will illustrate several major IM approaches (including SMS and MMS technologies), their advantages and disadvantages, as well as provide real-world examples.

Moderator:
Todd Tweedy, President, The Tweedy Group LLC
Panelists:
Val Babajov, President CEO & Founder, Webmessenger, Inc.
Matthew Hunt, CTO, Omnipod, Inc.
Jeff Pedigo, Director of Technical Sales, Yahoo! Enterprise Solutions
Jon Sakoda, Director of Products, IMlogic
Bob Serr, Vice President of Collaboration, divine, inc.

 
11:30am - 12:30pm Public IM: Good Enough For Your Business?
We've all heard that one of the big reasons companies and organizations should use enterprise-strength IM is because of security and privacy concerns surrounding public IM networks. Yet for some industries, a secure IM system just isn't enough. Companies need to fully understand IM privacy issues and be assured that they are legally protected against potential lawsuits. We'll examine all the legal and practical issues in this session.
Moderator:
Todd Tweedy, President, The Tweedy Group LLC
Panelists:
Jeremy Dies, Senior Offerings Manager, Advanced Collaboration, IBM Lotus Software
Don Dodge, V.P. Product Management, Groove Networks Inc.
Michael D. Osterman, Principal and Founder, Osterman Research
Jeff Pedigo, Director of Technical Sales, Yahoo! Enterprise Solutions
Peter Shaw, Chief Executive Officer, Akonix

 
12:30pm - 1:30pmLunch Break

 
1:30pm - 2:30pmAfternoon Keynote Address
Speaker to be announced

 
2:30pm - 3:30pm Integrating IM Into A Traditional IT Structure
To be successful, Instant Messaging must play by the same rules as other enterprise applications. That means that instant messages must be archivable, they must fit within the network infrastructure and they must work well with other applications. It also means making sure that IM doesn't present a security risk for the network.

Moderator:
Kevin Reichard, Conference Chair, Instant Messaging Planet Spring 2003 Conference & Expo
Panelists:
John Hebeler, Strategic Director, Multimedia Technologies, Arbitron
Ken Hickman, Director of Product Strategy, Yahoo! Enterprise Solutions
Jon Sakoda, Director of Products, IMlogic
Bob Serr, Vice President of Collaboration, divine, inc.
Matt Smith, CEO, PresenceWorks, Inc.
Drew Wolff, Vice President, Product Marketing, DYS Analytics

 
3:30pm - 4:00pmAfternoon Break

 
4:00pm - 5:00pm Beyond IM: Point Of Presence And Collaborative Applications
IM has brought Point of Presence to the desktop and educated the user world about Peer-To-Peer interactions. The next generations of desktop and PDA applications will take advantage of this making collaborational functionality a basic feature to all new software that will be used in conjunction with a telephone call or VoIP.
Moderator:
Christopher Saunders, Managing Editor, InstantMessagingPlanet.com
Panelists:
Don Dodge, V.P. Product Management, Groove Networks Inc.
Doug Garnett-Deakin, Vice President & Principal, X.Systems, Inc.
Dana Gardner, Research Director, Aberdeen Group, Inc.
Chase McMichael, CEO & Chairman, UnBound Technologies Inc.
Milan Shah, VP of Engineering, IMlogic
Dmitry Shapiro, Chief Strategy Officer, Akonix

 
5:00pm - 6:00pm Security And IM
It's clear that that security can be breached via Instant Messaging. If IM is to be used in the enterprise, then IM solutions — both on the desktop and on the server — must be secure as well. This session goes over some of the security risks associated with IM technology — like viruses and hackers — and how your organization can address those risks.
Moderator:
Kevin Reichard, Conference Chair, Instant Messaging Planet Spring 2003 Conference & Expo
Panelists:
Alex Barkaloff, Vice President, Business Development, Webmessenger, Inc.
Pete Cafarchio, VP Business Development, PestPatrol
Doug Garnett-Deakin, Vice President & Principal, X.Systems, Inc.
Lewis Roth, Vice President of Market Development, FaceTime Communications, Inc.
Dmitry Shapiro, Chief Strategy Officer, Akonix

 
6:00pm - 7:00pmCocktail Reception
Sponsored by: Microsoft

* This agenda subject to change
Click here for Day 2 Agenda


For information or complete details on exhibiting or any sponsorship opportunity, please contact Patrick Polk at (203) 662-2920 or at instantmessaging@jupitermedia.com.

Registration questions please contact our Registration Department at registration@jupitermedia.com or (203) 662-2857.


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