Perry Allison Consultant & Former Chairperson Mobile Marketing Association (MMA) Most recently Perry served as Vice President of Strategic Alliances at SkyGo, Perry helped SkyGo lead the way in evangelizing the new medium of wireless marketing. She also served as the Global Chairperson for the Mobile Marketing Association (MMA). She has over twenty years of experience as a sales and marketing executive in advertising and publishing. Prior to joining SkyGo she was the VP, Sales of AltaVista. During her tenure at AltaVista, Perry played a key role in growing revenues for the company by developing key commerce initiatives and partnerships. An early pioneer in the internet advertising medium, she was one of the very first sales executives promoting internet advertising- working then for NewsPage, a web site from Individual.com. She also served as an original member of the Internet Advertising Bureau. She has held an accomplished record of marketing and sales positions with leading Internet and print publications including NewsPage, Walking Magazine, Sports Illustrated, Inc. Magazine and SAIL Magazine. She also spent several years working at advertising agencies in Boston and San Francisco.
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