Bruce Friedman is Managing Director of Sprint's Mobile Computing Services Group responsible for identifying new service initiatives consistent with Sprint's strategic plans, and developing key opportunities. Friedman and his team deliver a suite of market facing services including 3G based multi-media messaging, mobile applications development and wireless infrastructure integration. Recently, Friedman directed Sprint's successful bid to build an application hosting and management platform, transforming Sprint from a long distance telecommunication provider into a next-generation Internet infrastructure company.
Before joining Sprint, Friedman was the Director of the Oil and Gas systems practice at MCI Systemhouse. Prior to his position at Systemhouse, he served as vice president of sales for Mission Critical Software, which recently merged with NetIQ. He also spent six years with EDS in its business systems consulting and implementation division working with a variety of business sectors.

Friedman is a frequent speaker on M-Economy leadership strategies, and business governance models as a way to create new opportunities by transforming products, business processes and markets. Through his work at Sprint, he has served in various advisory roles for several successful technology companies in the financial, healthcare, media and logistics markets.

Friedman holds a bachelor's degree in Computer Science.