John Hebeler has more than 20 years of advancing business goals via advanced technology. He is the strategic director of multimedia technologies for Arbitron. He has built and deployed large scale multimedia systems that integrate Instant Messaging. Previously, he was vice president of engineering for Roku Technologies, a P2P software startup. He recently co-authored "Peer-To-Peer: Building Scalable, Manageable Networks" for McGraw-Hill. He is a popular speaker on advanced technologies, and is also an adjunct professor for Loyola College where he teaches advanced technology courses for the MBA program.