Paul Martecchini
Director of Marketing Services
Yahoo! Communications &
Network Services Group
Paul is responsible for the advertising revenue for 18 Yahoo! properties
reaching over 50% of all Internet users (Media Metrix) - including Yahoo!
Mail, Yahoo! Messenger, Yahoo! Chat, Yahoo! Photos, My! Yahoo, Yahoo!
Groups, and Yahoo! GeoCities. Working closely with production and
engineering, his group has developed some of the Internet's most innovating
and viral advertising concepts including Monster Ads, IMVironments™,
Online Storyboards, and other rich media ad formats.
Before Yahoo!, he developed permission-based marketing solutions with Seth
Godin at Yoyodyne, provided Web consulting services at Siegel & Gale - a
leading corporate identity and branding firm, and developed new restaurant
concepts at Pepsi. He has an MBA from the Johnson Graduate School of
Management (Cornell) and B.S. in Industrial Relations from Cornell.
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