Paul is responsible for the advertising revenue for 18 Yahoo! properties reaching over 50% of all Internet users (Media Metrix) - including Yahoo! Mail, Yahoo! Messenger, Yahoo! Chat, Yahoo! Photos, My! Yahoo, Yahoo! Groups, and Yahoo! GeoCities. Working closely with production and engineering, his group has developed some of the Internet's most innovating and viral advertising concepts including Monster Ads, IMVironments™, Online Storyboards, and other rich media ad formats.

Before Yahoo!, he developed permission-based marketing solutions with Seth Godin at Yoyodyne, provided Web consulting services at Siegel & Gale - a leading corporate identity and branding firm, and developed new restaurant concepts at Pepsi. He has an MBA from the Johnson Graduate School of Management (Cornell) and B.S. in Industrial Relations from Cornell.