Todd Tweedy, the author of the Neighboring marketing model, is president of The Tweedy Group LLC a privately held marketing consultancy based in Washington, DC. The Tweedy Group works with marketing executives in small and large firms to support performance-based product and service recommendations using database-driven and technology-enabled marketing tactics. His clients have included Qwest Communications, Rolex, Ticketmaster.com/Citysearch.com, ZeroPlus.com and Network Solutions among others.

Previously, Todd served as Vice President of Marketing for Multicity, a provider of hosted communication products including an interoperable IM solution, and was responsible for the company's overall marketing communication strategy in addition to providing customer service to more than 600,000 businesses and web sites from around the world. In 2001, Yahoo! Internet Life recognized Multicity as one of the 100 Best Sites and Best Chat.

Todd's direct and online marketing experience spans 15 years with expertise in database-driven and technology-enabled marketing including, the utilization of IM solutions to upgrade sales conversions and deepen customer relationships by combining the immediacy of interactive sessions with direct marketing principles to create relevant user experiences that build brand loyalty.

Todd's online marketing experience includes serving as director of client services for a media planning and placement agency, launching one of the ten largest online media placements in 1999 including in-language placements in 13 different languages. He also led marketing efforts for the first disk-based online travel planning products for US Airways and, created a "lifeguard" telemarketing program resulting in the activation of over 30% of previous non-responders. Todd is a former press secretary and began his career in political communications in the office of U.S. Senator Frank H. Murkowski.

Todd is the author of Neighboring (also i-neighborhoods), a rural marketing approach for businesses to create an authentic, honest, and personal voice when making product and service recommendations through the use of live interactive sessions like IM and chat equipped e-mails. Todd has published numerous articles on e-mail marketing as well as contributing an editorial sidebar for Advertising on the Internet, 2nd Edition. Todd has also addressed industry peers and business leaders at numerous conferences on interactive marketing across the country and abroad. Todd is a member of the board of directors of The New Media Society of Washington, DC. Todd has a B.A. in Government and Politics from the University of Maryland and completed honors curriculum in American Political Theory.