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Agenda* - Tuesday, April 2
Track 1: Business Basics    Track 2: Wireless Fundamentals
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 9:15am	Opening Remarks/Announcements
9:15am - 10:15am	Keynote Robert Pepper, Chief, Office of Plans and Policy, Federal Communications Commission
10:15am - 10:45am	Morning Coffee Break/Exhibit Hall Opens
Track 1: Business Basics
Network infrastructure, sales and marketing, and business-to-business alliances are the three pillars of building a successful ISP business, each a critical element that directly affects the real value of an ISP operation. Analyze these business basics to determine what your ISP operation is really worth.
10:45am - 11:45am	Rent, Buy or Build? When it's time to grow, an ISP has three choices -- rent a new Point of Presence, build it yourself, or buy one from a neighbor or competitor. In this session, we bring together a panel of experts to tackle this important dilemma. This session will allow attendees to walk away with a better understanding about buying equipment, provisioning services, or outsourcing almost any type of connectivity services. Moderator: Alex Goldman, Associate Editor, ISP-Planet Panelists: Curt Cranfield, President and CEO, IP Applications Corp. Dan Foster, Senior Vice President and Chief of Marketing and Sales, MegaPath Networks Nick Grouf, Founder, Chairman & CEO, PeoplePC
11:45am - 12:45pm	Repairing Strained Business Relationships With ILECs In this informative presentation you will learn how to overcome incumbent carrier's business practices that prohibit you from focusing on operating a successful ISP. Learn when it pays to initiate legal action, contact local regulatory agencies, or retreat to get your documentation in order. Whether you need to resolve billing errors, eradicate provisioning delays or locate misplaced work orders, this session will help you devise a plan of attack to take control of your business relationship with an incumbent carrier and negotiate your path to success. Moderator: W. Scott McCollough, Counsel, Texas ISP Association Panelists: Gene Crick, Executive Director, TeleCommunity Resource Center David R. Robertson, President, STIC.NET, LPP
12:45pm - 2:00pm	Networking Lunch/Visit Exhibit Hall
2:00pm - 3:00pm	Guerilla Marketing: Taking Your Service Area By Storm With ample budget, you can achieve marketing success by following conventional "rules of war." But where advertising/marketing dollars are in short supply, only the nimble, innovative and aggressive will succeed. Opportunities for guerilla marketing and cost-effective advertising abound. In this session, you'll learn to think outside the box, gaining valuable insights that can supercharge nearly any marketing plan. Moderator: Ted Stevenson, Executive Editor, ISP and ASP Channels INT Media Group Inc. Panelists: Greg Baker, Director of Marketing, Socket Internet Brock Henderson, Principal, Brock Henderson Associates Doug McDonald, Strategic Relations, Tucows
3:00pm - 4:00pm	Emerging Successful Business Models And The Future Of Financing As a result of the recent shakeout in the Internet services sector, many companies failed while others have emerged financially stronger than ever. The companies emerging with successful business models are beginning to draw investors back into the market. What are these companies doing to maximize profitability? What are the emerging criteria for financial success in this market? Knowing the answers to these questions may be critical to your success. Drawing upon six years of research and analysis of Internet services companies, Daniels & Associates will examine performance metrics of the past, present and future of the industry. They will also review strategies for maximizing value to investors and acquiring financing followed by a Q&A Session. When you leave this session you will: 1. Have an overview of the financial performance of the Internet services sector. 2. Understand the factors lenders and investors consider when evaluating a company's request for capital and their interest in the Internet services sector. 3. Learn how investors will value Internet services businesses in the future. Bob Allison, Senior Vice President - Internet Technologies Group, Daniels & Associates Craig Moseley, Senior Vice President - Internet Technologies Group, Daniels & Associates
4:00pm - 4:30pm	Afternoon Refreshment Break
4:30pm - 5:30pm	Valuation: Buyers' Or Sellers' Market Is there an across-the-board measure or formula for valuing a service provider? Does it depend on the characteristics of your business? In this session we'll discuss the eight criteria that are influential in determining a company's value: Quality of management team Potential for revenue growth Market position Scalability of infrastructure and operations controls Depth of technical talent Sales and marketing effectiveness Value-added service offering Ability to generate positive cash flow (EBITDA) Selling an ISP and exit strategies will also be discussed Paul Stapleton, Partner, Rampart Associates LLC
5:30pm - 6:30pm	Networking Reception
6:15pm - 7:45pm	Nightschool ISP Tech Open Mic Open mic sessions allow people with common interests to gather together and discuss/debate those hot button issues which may not have fit within the confines of the daily agenda, or for which an unconstrained discussion is desired. This is a unique opportunity to meet, discuss networking issues, identify common challenges, exchange ideas and share solutions in an informal, after hour's atmosphere. These sessions are intended neither for formal presentations nor vendor product pitches, but rather serve as a forum for discussions of "unsolved problems." Open mic sessions are open to all conference attendees. Moderator: Alex Goldman, Associate Editor, ISP-Planet

Track 2: Wireless Fundamentals
If overcoming last-mile broadband barriers is critical to your ISP's future, then set your sights on delivering wireless services — the only potentially profitable broadband option for independent access providers today. Learn about the business fundamentals of operating a wireless Internet service in this all-day track presented by experts in the field.
10:45am - 11:45am	Preparing Your WISP Site Survey Take your first step toward delivering high-speed Internet connectivity across unlicensed spectrum operating on the 2.4 and 5.8Ghz bands. Unlock the secrets that only an accurate site survey reveals and extend your current WISP network by beaming signals into zoned commercial markets, industrial areas, and residential gateways. This session provides valuable insight into the use of spectrum analyzers and how you can put publicly accessible maps and aerial photographs to work in your service area. Marlon K. Schafer, Owner, Odessa Office Equipment and CTO, KMS Wireless
11:45am - 12:45pm	Building Your WISP Business Plan Your business plan is your map to success in building and deploying your WISP operation. This session is a step-by-step guide through all the points you must consider before connecting your first client or securing funding for your broadband buildout. Includes tips on successful presentations to businesses, associations and potential partners. Marlon K. Schafer, Owner, Odessa Office Equipment and CTO, KMS Wireless
12:45pm - 2:00pm	Networking Lunch/Visit Exhibit Hall
2:00pm - 3:00pm	How To Build Your WISP System Part I Meet three tenured Wi-Fi professionals that operate successful WISP businesses. Panelists have hands-on experience with both DSSS or FHSS systems deployed in suburban Chicago, downtown Shreveport, LA and rural Washington state. Learn which equipment works where, how to overcome interference, what regulators can do for your business and more. This extended session is wholly interactive. Attendees will be asked to submit a question in writing at the beginning of the presentation that our experts will answer. Moderator: Patricia Fusco, Editor, ISP-Planet.com Panelists: Michael R. Anderson, CIO, Prime Directive Corp. Allen Marsalis, Founder and President, ShreveNet, Inc. Marlon K. Schafer, Owner, Odessa Office Equipment and CTO, KMS Wireless
3:00pm - 4:00pm	How To Build Your WISP System Part II See Session Description at 2:00
4:00pm - 4:30pm	Afternoon Refreshment Break
4:30pm - 5:30pm	How To Build Your WISP System Part III See Session Description at 2:00
5:30pm - 6:30pm	Networking Reception
6:15pm - 7:45pm	Nightschool ISPCEO Open Mic Open mic sessions allow people with common interests to gather together and discuss/debate those hot button issues which may not have fit within the confines of the daily agenda, or for which an unconstrained discussion is desired. This is a unique opportunity to meet, discuss networking issues, identify common challenges, exchange ideas and share solutions in an informal, after hour's atmosphere. These sessions are intended neither for formal presentations nor vendor product pitches, but rather serve as a forum for discussions of "unsolved problems." Open mic sessions are open to all conference attendees. Moderator: Jim Wagner, Managing Editor, ISP-LISTs

* This agenda subject to change

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