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  The Official Event of the ITSMF USA
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September 27-October 2, 2004 • Long Beach Convention Center • Long Beach, CA

			

Event Hours:
Simulation Sunday:
Sept. 26: 8am-5pm
Conference Hours:
Sept. 27: 8:45am-6:30pm
Sept. 28: 9am-6:30pm
Sept. 29: 9am-3:50pm
Registration Hours:
Sept. 26: 5pm-8pm
Sept. 27: 7am-6:30pm
Sept. 28: 8am-6:30pm
Sept. 29: 8am-3pm
Expo Hall Hours:
Sept. 27: 12pm-2:30pm
              5:15pm-6:30pm
Sept. 28: 12pm-2:30pm
              5:15pm-6:30pm
Sept. 29: 12pm-2pm
Post-Conference Training Classes:
Sept. 30: 8am-5pm
Oct. 1: 8am-5pm
Oct. 2: 8am-2pm
Premier Sponsor:
Microsoft
Platinum Plus Sponsors:
Axios
BMC
Computer Associates
Compuware
Hewlett-Packard
ITSMI
Gold Sponsors:
Cendura
Concord Communications
FrontRange Solutions
IBM
Interlink Software
Logicalis
mValent
Opticom
Pepperweed
Pink Elephant
Relicore
Serena
Email Center Gold Sponsor:
Sun Microsystems
Media Sponsors:
ITSMWatch
internet.com
EarthWeb
Official News Distribution Service:
Business Wire VPO

CONFERENCE AT A GLANCE
Sunday, September 26, 2004
7:00pm–8:00pm   Special Welcome Reception sponsored by itSMF USA, Concourse Level Lobby, Long Beach Convention Center
(Registration will be open on Sunday from 5:00 - 8:00 PM)
Monday, September 27, 2004
7:00am–6:30pm   Registration
8:45am–9:00am   Conference Welcome and Introduction
9:00am–9:50am   Opening Keynote:
ITSM: A Golden Opportunity for the Golden State

J. Clark Kelso, CIO, State of California
Track 1 Track 2 Track 3 Track 4 Track 5
Solving Business Problems Using IT Service Management Starting an ITSM Program and Keeping it Rolling Turning ITSM Strategies & Tools Into Reality Building ITSM Awareness & Skills The Value of ITSM to Federal, State and Local Government Agencies
10:00am–10:50am
Future Developments in ITIL® and Service Management Processes
After the Launch: Maintaining Momentum
A New Era in Service Management
The Convergence of Metadata and IT Service Management
Delivering Value to Upper Management at the State of Michigan
11:00am–11:50am
A Proven Case for Cost Savings Using ITIL
IT All Starts with the Basics
Service Level Management – Implementing an Operational Agreement
The Development of ITIL® and ITSM – The Short and Long Term
Service Desk and Incident Management – Not Just for the Big Boys
12:00pm–2:30pm   Expo Hall Opens/Lunch on the Expo Floor
2:30pm–3:20pm
Merrill Lynch Framework – The Journey Continues
HDI’s Process Guide to the Mature Support Center
Managing What Counts with the IT/Business Alignment Cycle
Capability Improvement Through People
Understanding the Business Perspective
3:30pm–4:20pm   Afternoon Keynote: Operational Excellence through Service Management
Ron Markezich, Chief Information Officer, Microsoft Corp.
4:30pm–5:20pm
PANEL: Using ITIL® in Business Strategies – Decisions that Bring Dollars to the Bottom Line
Delivering Stability on Shifting Sand Methods for Improving Implemented Processes
Deploying a Global IT Service Support Model
How Do You Measure Up? Comparing Six-Sigma, ITIL® and ISO Standards
5:20pm–6:30pm   Networking Reception on the Expo Floor/Expo Hall Open
6:30pm–7:30pm   Birds of a Feather Special Focus Groups
8:00pm–12:00am   itSMF Membership Appreciation Evening at GameWorks, sponsored by itSMF USA
 
Tuesday, September 28, 2004
8:00am–6:30pm   Registration
9:00am–9:50am   Morning Keynote:
ITSM Breakthrough: Achieving Implementation and Results Within One Year

Randy Steinberg, Senior Consultant, Covestic
Track 1 Track 2 Track 3 Track 4 Track 5
Solving Business Problems Using IT Service Management Starting an ITSM Program and Keeping it Rolling Turning ITSM Strategies & Tools Into Reality Building ITSM Awareness & Skills The Value of ITSM to Federal, State and Local Government Agencies
10:00am–10:50am
Optimizing Infrastructure Services Through ITIL®
Air Product’s ITSM Implementation
PANEL: Which Came First? The Tool or the Process?
Improving Help Desk Service and Efficiencies
Quantifying The Value Of Effective and Efficient Security Controls
11:00am–11:50am
A Service Management Approach to Managing Infrastructure Costs
PANEL: Continuing to Improve Processes After the Excitement of the Initial Rollout is Gone
Service Management in 30 Days – 3 Case Studies
Security Management Best Practices Weave their Way into ITSM
Exploring How ITIL® Supports the Federal Enterprise Architecture Mandates
12:00pm–2:30pm   Expo Hall Opens/Lunch on the Expo Floor
2:30pm–3:20pm
Re-Aligning an IT Organization to Effectively Initiate an IT Service Management Program
Coping with the Inevitable “Pig in the Snake”
Giving the Baby a Name: Defining and Naming a Service
Continuity Planning at State Farm Insurance: Selling Insurance to an Insurance Company!
Mind the Gap-Leveraging the Service Desk and IT Operations for Improved Business Service Delivery
3:30pm–4:20pm   Afternoon Keynote:
A Journey from Neverneverland

Michael DeAngelo, IT Service Manager, Walt Disney Internet Group
4:30pm–5:20pm
Realizing the Benefits of Implementing Incident, Problem and Change
There is Life After Outsourcing – How ITSM Can Continue to Live On
Is a Successful ITSM Strategy the Eighth Wonder of the World?
ITIL and CMM® - Friends or Foes?
How to Effectively Integrate People, Process, & Technology in Complex Government Environments with IT Service Management
5:20pm–6:30pm   Expo Hall Open
6:30pm–7:30pm   Special Forum: When ITIL(R) was Young - Tales from Before and After the "Big Bang"
 
Wednesday, September 29, 2004
8:00am–3:00pm   Registration
8:00am–9:30am   itSMF USA Membership Meeting
9:30am–10:20am   Morning Keynote:
Optionality - A New Business Frontier and a New Opportunity for ITSM

Alan Nance, Executive Consultant, Agilita Consulting
Track 1 Track 2 Track 3 Track 4 Track 5
Solving Business Problems Using IT Service Management Starting an ITSM Program and Keeping it Rolling Turning ITSM Strategies & Tools Into Reality Building ITSM Awareness & Skills The Value of ITSM to Federal, State and Local Government Agencies
10:30am–11:20am
Desktop Transformation Initiative: Case Study - Part II
Establishing Service Management Momentum
Breaking The Code - Effectively Enabling an IT Service Management Initiative
Integrating your IT Service Management Framework with your Software Development Methodology
Challenges and Benefits of Implementing IT Service Management at a California State Agency
11:30am–12:20pm
The Internal Outsourcer - Adapting to IT's Changing Role
Launching ITIL® in a High Growth Company: Tales from the Front Lines of eBay, Inc.
Implementing Problem Management for Procter & Gamble Global Applications - A Real Perspective
PANEL: ITIL® and CoBIT, CMM, Six-Sigma, ERP, Value Chain, Service Lifecycle, Knowledge Management
Implementing a Virtual Service Desk: Lessons from the USDA
12:00pm–2:00pm   Expo Hall Opens/Lunch on the Expo Floor
2:00pm–2:50pm
ITIL® as a Tool in Mergers and Reorganizations
Rapidly Transforming the Decentralized Operations Team
Getting on the IT Service Management Bandwagon is Not as Scary as you Think
Increasing Business Value: The Six-Sigma-ITIL® Advantage
Preparing for the ‘Master’s’ - A Short Guide to Success
3:00pm–3:50pm   Closing Address: The itSMF - Architecting the Future
Ken Wendle, itSMF USA and Aidan Lawes, itSMF UK


Sponsorship/Exhibitor Inquiries: To learn about the integrated marketing sponsorship and exhibitor programs available, please contact:

Companies Beginning with A-M
Elaine Mershon, Director of Sales, emershon@jupitermedia.com, (508) 533-4995

Companies Beginning with N-Z
Peter Westerholm, Account Executive, pwesterholm@jupitermedia.com, (203) 662-2917

Registration questions please contact our Registration Department at registration@jupitermedia.com or 203-662-2857.


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