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Carl oversees all of Digitas' Channel and Partnership Solutions and acts as
a key strategist in the continued development and global expansion of this
department. The Channel and Partnership group is responsible for the strategy, development
and execution of all forms of media, events, sponsorships and partnerships
that link marketing and consumers for acquisition or branding initiatives.
Prior to joining Digitas, Carl was an Executive Vice President, Director of
Media Services at Wunderman. During his 16-year tenure at Wunderman, Carl
managed all direct response media activities for the company. He brought with him a
wealth of knowledge of the media services industry.
Carl is an Instructor at New York University's School of Continuing and
Professional Studies: Marketing and Management Institute, Center for Direct
Marketing. He has also been a guest lecturer on direct and interactive marketing at Columbia
University, Boston College, and international and domestic trade
conferences. He is a member of the Association of Interactive Marketing (AIM) and a former member
of the Media Director's board of the American Association of Advertising
Agencies (4A's).
Education
Fairleigh Dickinson University
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