Carl oversees all of Digitas' Channel and Partnership Solutions and acts as a key strategist in the continued development and global expansion of this department. The Channel and Partnership group is responsible for the strategy, development and execution of all forms of media, events, sponsorships and partnerships that link marketing and consumers for acquisition or branding initiatives. Prior to joining Digitas, Carl was an Executive Vice President, Director of Media Services at Wunderman. During his 16-year tenure at Wunderman, Carl managed all direct response media activities for the company. He brought with him a wealth of knowledge of the media services industry. Carl is an Instructor at New York University's School of Continuing and Professional Studies: Marketing and Management Institute, Center for Direct Marketing. He has also been a guest lecturer on direct and interactive marketing at Columbia University, Boston College, and international and domestic trade conferences. He is a member of the Association of Interactive Marketing (AIM) and a former member of the Media Director's board of the American Association of Advertising Agencies (4A's). Education Fairleigh Dickinson University |