| IAB MEMBER DAY AT A GLANCE |
Agenda - 2002 Annual Meeting
October 21, 2002 |
| 8:15am-9:00am | Registration and Breakfast |
| 9:00am-9:15am | Welcome and Opening Remarks
Greg Stuart, CEO, Interactive Advertising Bureau |
| 9:15am-9:45am | Keynote Address
Beyond 2003: Meeting The Challenge to Change
Shelby Bonnie, Chairman & CEO, CNET Networks |
| | IAB Interstitial: Search
Tim Armstrong, VP Advertising Sales, Google
David Karnstedt, SVP and GM, Direct Business, Overture |
| 9:45am-10:45 | New IAB Research: Marketing Mix Research Phase 2 Topline Results |
| | IAB Interstitial: Classified Advertising
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| 10:50am-11:00am | IAB Update: Interactive Branding Campaign |
| 11:00am-11:30 | Morning Break |
| 11:30am-12:15pm | Bringing Traditional Advertisers Online: Strategies For A Rising Tide |
| | IAB Interstitial: iTV Advertising
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| 12:20pm-1:00pm | Creative Packaging: Speaking to Marketers In Their Own Language |
| 1:00pm-2:00 | Lunch |
| 2:00pm-2:10pm | IAB Update: Quarterly Interactive Advertising Revenues
Pete Petrusky, Director, media & Entertainment Group, PricewaterhouseCoopers LLP |
| | IAB Interstitial: Interactive Broadcasting
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| 2:15pm-2:45pm | Advancing The Industry |
| | IAB Interstitial: Wireless Advertising
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| 2:50pm-3:00pm | IAB Update: Terms and Conditions 2.0 |
| 3:00pm-3:30pm | Afternoon Refreshment Break |
| 3:30pm-3:40pm | IAB Update: Research and Frequency |
| 3:40pm-4:30pm | Online Advertising: Present and Future |
| | IAB Interstitial: E-mail Advertising
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| 4:35pm-4:45pm | IAB Update: Committee Participation and Progress
Adam Geller, Director of Industry Initiatives, Interactive Advertising Bureau |
| | IAB Interstitial: Sponsorship
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| 4:50pm-5:30pm | Your Best Sales Idea in 3 Minutes or Less |
| 5:30pm | Closing Remarks
Greg Stuart, CEO, Interactive Advertising Bureau |
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| CONFERENCE AT A GLANCE |
| Agenda - October 22, 2002 |
| 8:00am | Breakfast
Sponsored by:  |
| 9:00am | Opening Remarks |
| 9:10am | Jupiter Insight: The Outlook for Online Advertising |
| 9:30am | Keynote Address
Eric Schmidt, Chairman & CEO, Google Inc. |
| 10:00am | Exhibit Hall Opens |
| 10:15am | Morning Break
Sponsored by: |
| 10:45am | Effective Use of the Internet: When Multi-Channel Makes Sense |
| 12:00pm | Industry Snapshot: Banking & Brokerage |
| 12:15pm | Lunch Break |
| 1:30pm | Keynote Address
Peter Weedfald, Vice President, Strategic Marketing, SENA, Samsung Electronics, Inc. |
| 2:15pm | Publisher Innovations: Meeting Advertisers' Needs With Creative Solutions |
| 3:15pm | Afternoon Refreshment Break |
| 3:45pm | Innovation vs. Intrusion: Finding the Right Balance |
| 4:45pm | Reach Vs. Frequency: Calculating Standards for Online Advertising |
| 5:00pm | Industry Snapshot: Travel
Exhibit Hall Closes |
| 5:15pm | Networking Cocktail Reception
Sponsored by:  |
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| Agenda - October 23, 2002 |
| 8:00am | Breakfast |
| 9:00am | Morning Remarks |
| 9:10am | Jupiter Research Insight: The State Of Creative |
| 9:30am | Morning Keynote
Len Ellis, Executive Vice President, Enterprise Strategy, Wunderman |
| 10:00am | Exhibit Hall Opens |
| 10:15am | Agency Essentials: Prospering in Today's Market |
| 11:00am | Morning Refreshment Break |
| 11:30am | E-Mail Marketing Optimization: Improving Revenues Through Behavioral Marketing Tactics |
| 12:15pm | Industry Snapshot: Automotive |
| 12:30pm | Lunch Break |
| 2:00pm | Touchpoint Innovations: Impacting the Consumer Without Advertising
Exhibit Hall Closes |
| 3:00pm | Industry Snapshot: Retail |
| 3:15pm | Jupiter Research Brand Bullets |
| 4:15pm | Closing Remarks
Conference Concludes |
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