| IAB MEMBER DAY AT A GLANCE |
Agenda - 2002 Annual Meeting
October 21, 2002 |
| 8:15am-9:00am |
Registration and Breakfast |
| 9:00am-9:15am |
Welcome and Opening Remarks
Greg Stuart, CEO, Interactive Advertising Bureau
|
| 9:15am-9:45am |
Keynote Address
Beyond 2003: Meeting The Challenge to Change
Shelby Bonnie, Chairman & CEO, CNET Networks
|
| |
IAB Interstitial: Search
Tim Armstrong, VP Advertising Sales, Google
David Karnstedt, SVP and GM, Direct Business, Overture |
| 9:45am-10:45 |
New IAB Research: Marketing Mix Research Phase 2 Topline Results |
| |
IAB Interstitial: Classified Advertising
|
| 10:50am-11:00am |
IAB Update: Interactive Branding Campaign |
| 11:00am-11:30 |
Morning Break |
| 11:30am-12:15pm |
Bringing Traditional Advertisers Online: Strategies For A Rising Tide |
| |
IAB Interstitial: iTV Advertising
|
| 12:20pm-1:00pm |
Creative Packaging: Speaking to Marketers In Their Own Language |
| 1:00pm-2:00 |
Lunch |
| 2:00pm-2:10pm |
IAB Update: Quarterly Interactive Advertising Revenues
Pete Petrusky, Director, media & Entertainment Group, PricewaterhouseCoopers LLP
|
| |
IAB Interstitial: Interactive Broadcasting
|
| 2:15pm-2:45pm |
Advancing The Industry |
| |
IAB Interstitial: Wireless Advertising
|
| 2:50pm-3:00pm |
IAB Update: Terms and Conditions 2.0 |
| 3:00pm-3:30pm |
Afternoon Refreshment Break |
| 3:30pm-3:40pm |
IAB Update: Research and Frequency |
| 3:40pm-4:30pm |
Online Advertising: Present and Future |
| |
IAB Interstitial: E-mail Advertising
|
| 4:35pm-4:45pm |
IAB Update: Committee Participation and Progress
Adam Geller, Director of Industry Initiatives, Interactive Advertising Bureau
|
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IAB Interstitial: Sponsorship
|
| 4:50pm-5:30pm |
Your Best Sales Idea in 3 Minutes or Less
|
| 5:30pm |
Closing Remarks
Greg Stuart, CEO, Interactive Advertising Bureau
|
| |
| CONFERENCE AT A GLANCE |
| Agenda - October 22, 2002 |
| 8:00am |
Breakfast
Sponsored by: 
|
| 9:00am |
Opening Remarks |
| 9:10am |
Jupiter Insight: The Outlook for Online Advertising |
| 9:30am |
Keynote Address
Eric Schmidt, Chairman & CEO, Google Inc. |
| 10:00am |
Exhibit Hall Opens |
| 10:15am |
Morning Break
Sponsored by:
|
| 10:45am |
Effective Use of the Internet: When Multi-Channel Makes Sense |
| 12:00pm |
Industry Snapshot: Banking & Brokerage |
| 12:15pm |
Lunch Break |
| 1:30pm |
Keynote Address
Peter Weedfald, Vice President, Strategic Marketing, SENA, Samsung
Electronics, Inc.
|
| 2:15pm |
Publisher Innovations: Meeting Advertisers' Needs With Creative Solutions |
| 3:15pm |
Afternoon Refreshment Break |
| 3:45pm |
Innovation vs. Intrusion: Finding the Right Balance |
| 4:45pm |
Reach Vs. Frequency: Calculating Standards for Online Advertising |
| 5:00pm |
Industry Snapshot: Travel
Exhibit Hall Closes |
| 5:15pm |
Networking Cocktail Reception
Sponsored by: 
|
| |
| Agenda - October 23, 2002 |
| 8:00am |
Breakfast |
| 9:00am |
Morning Remarks |
| 9:10am |
Jupiter Research Insight: The State Of Creative |
| 9:30am |
Morning Keynote
Len Ellis, Executive Vice President, Enterprise Strategy, Wunderman |
| 10:00am |
Exhibit Hall Opens |
| 10:15am |
Agency Essentials: Prospering in Today's Market |
| 11:00am |
Morning Refreshment Break |
| 11:30am |
E-Mail Marketing Optimization: Improving Revenues Through Behavioral Marketing Tactics |
| 12:15pm |
Industry Snapshot: Automotive |
| 12:30pm |
Lunch Break |
| 2:00pm |
Touchpoint Innovations: Impacting the Consumer Without Advertising
Exhibit Hall Closes |
| 3:00pm |
Industry Snapshot: Retail |
| 3:15pm |
Jupiter Research Brand Bullets |
| 4:15pm |
Closing Remarks
Conference Concludes |
Registration questions please contact our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
