As Senior Analyst with Jupiter Media Metrix, Rudy Grahn works in the Online Advertising service with a focus on online campaign measurement, analysis, optimization, data management, media buying and planning.
Prior to Jupiter Media Metrix, Grahn was the supervisor of Analysis and Optimization at the interactive agency SFInteractive-San Francisco. While at SFI, Grahn led campaign analysis for such clients as Microsoft bCentral, Adaptec, Verisign, Morgan Stanley Dean Witter Online, Red Envelope and Women.com. Grahn was also the founding creative and senior copywriter for interactive agency i-traffic New York/San Francisco, where he worked on interactive campaigns for CDNow, Disney, Eddie Bauer, First Auction, BellSouth, Doubleday Interactive and CNN/SI among others.
Grahn earned his B.A. in Communication Studies, Broadcast & Film Production from the University of Iowa in 1992.