| Jeff James leads MSN’s vertical marketing efforts targeting industries such as Auto, Financial Services, Technology and Travel to develop research and solution resources to help communicate the value of online advertising as a key element of the marketing mix. Most recently, Jeff is leading the Interactive Marketing Best Practices Initiative for MSN, a large-scale project to catalogue and apply evidence for the most effective use of the Internet in the marketing mix. Previously, Jeff managed consumer and partner marketing strategy for MSN Internet Access. This included the development of advertising and marketing programs to help diverse companies such as Circuit City and United Airlines co-market MSN services. Jeff also developed unique music industry partnerships with labels and artists, including the *NSYNC @ MSN and Janet Jackson @ MSN consumer subscription services. Prior to joining MSN, Jeff was a Marketing Director in Microsoft’s East Region where he lead regional advertising, PR and marketing efforts for all Microsoft lines of business. Jeff’s team pioneered many of Microsoft’s early online customer relationship management and marketing efforts. Notable projects included developing the landmark Commonwealth of Pennsylvania Technology Initiative partnership that brought leading-edge technology to the state’s government and academic institutions, and the Philadelphia E-Commerce Initiative. Jeff has held additional sales and marketing positions at Microsoft and served as Director of Marketing at FLX Corporation, a human resource software company previously based in Malvern, PA. He also ran an early web consulting business, Digital Fish, which assisted non-profit organizations in taking advantage of the power of the Internet. Jeff currently resides in Redmond, WA, with his wife and two daughters. | 
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