Mark joined the agency in 1998. His job was to focus our ability to look at all forms of marketing communications in a manner that is only biased by our client's business objectives. Recognizing that marketers are waking up to the power of digital technologies as an unprecedented opportunity to solidify the relationship between a brand and a consumer, Mark started describing communications as architecture. Architecture designed to look at every communication as an integrated, relationship building process with an ROI linked to increased loyalty.

We believe that two ageless principles for marketing are being reborn. The first is that consumers who already appreciate your brand represent the best opportunity for growth. The second is that great relationships of any kind are built on trust, mutual respect and an exchange of value to both parties. Mark's job is to challenge our company and inspire our clients to integrate classic, proven forms of advertising and direct response with the latest technologies that make it possible to build powerful relationships between a brand and an individual consumer on a mass scale.

Mark's ever growing focus on relationship marketing led to his senior role at Euro RSCG Circle. Circle is the digital resource for relationship marketing within the partnership that delivers the breadth of skills required to help clients leverage the Internet. Starting with consulting and then delivering with design, backend integration and data mining, Circle helps clients fully leverage the power of mass customization in pursuit of more loyal and more valuable customers.

Mark credits his experience as the Media Director of President Bush's re-election campaign in 1992 as an inflection point in his career. This was where he first saw the power of database technologies to track consumer opinion and tie it all back to specific communications techniques.

Mark's leadership in communications strategies has been widely recognized. In 2002, The Wall Street Journal tapped Mark to be the first executive featured in their new series of house ads about the future of advertising. Mark serves as Chairman of the iTV Working Alliance and as a member of the AAAA Media Policy Committee. He has been awarded by Mediaweek, The Cable Advertising Bureau and with a Gold Effie.