|
Nick Nyhan is President and founder of Dynamic Logic, a leading research company that analyzes marketing effectiveness. Dynamic Logic clients include traditional advertisers like Kraft, Unilever, Clorox, GlaxoSmithKline, General Motors, Kimberly-Clark, Sara Lee as well as renowned advertising agencies such as Ogilvy & Mather, J Walter Thompson, Young & Rubicam; and top online publishers such as Yahoo, Disney, The New York Times, The Wall Street Journal, MSN, ESPN, CondeNet and iVillage, among others.
Mr. Nyhan is former Director of Online Research at Modem Media Poppe Tyson and has been conducting online research for 7 years. His work has been described as "pioneer in the field" by InternetWorld. Mr. Nyhan is a regular lecturer at NYU's Stern School of Business and the International Institute for Research (IIR). He is also co-author of "E-Voter", a case-study on the impact of online political advertising, conducted in conjunction with The New York Times Digital.
Additionally, he has been cited as an expert in the area of online branding research cited in publications such as The New York Times, The Washington Post, The Wall Street Journal, Digitrends, Red Herring and AdWeek. Dynamic Logic is based in New York with offices in Chicago, San Francisco and London.
| 
