| Adi has produced more than 30 online games, including HBO's "Sex in the City" and "The Sopranos, the FBI Files", and Warner Brothers' "The Matrix" game. He has produced numerous enhanced CD's for artists such as Marilyn Manson and Xhibit, and produced a live Webcast for the recording artist Peter Gabriel. In 1996 Adi produced the first animated ads on AOL for Starbucks Coffee. At the helm of his previous company, Squeeze Inc., Adi worked closely with clients such as Starbucks Coffee, Con Edison, BMG Music and Universal Music Group. Adi holds a Masters degree from NYU's Interactive Telecommunications Program. | 
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