Peter Weedfald is an industry veteran with more than twenty-five years of experience in sales, marketing, technology and operations. As Samsung’s Vice President, Strategic Marketing and New Media, he provides leadership, strategic marketing and communications direction, including advertising and public relations, for all SEA operations in North America, as well as Samsung’s North American e-Commerce initiative.

Before joining Samsung, Mr. Weedfald served as Executive Vice President of Bigfoot Interactive, a leader in permission-based email marketing, creative and consulting services. Previously, he was EVP of Marketing & Strategic Business Development at ViewSonic Corporation, where he spearheaded the world branding, communications and strategic partnership effort.

As Publisher and Senior Vice President at IDG’s flagship technology publication, ComputerWorld, Mr. Weedfald helped re-energize and refocus both their newspaper and online publishing business. He also served Ziff-Davis in various executive publishing level positions over such publications as Computer Shopper, Windows Sources, PC Magazine, MacUser and others.

Before going into publishing, Mr. Weedfald held executive sales positions for nearly ten years with Lanier Business Systems Worldwide, a leading word processing, PC Technology and digital voice processing company.

Mr. Weedfald graduated with a Bachelor of Science degree in Economics from Fairleigh Dickinson University in 1976.