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Conference Days
July 30: 9am - 5pm
July 31: 9am - 5pm
Expo Hall Hours:
July 30: 10am - 5:30pm
July 31: 10am - 4pm
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Interested in becoming a Speaker - Click Here!
Agenda* - Thursday, July 31, 2003
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| Exhibit Hall Hours: 10am - 4pm |
| 7:30am - 5:00pm |
Registration
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| 9:00am - 9:10am |
Opening Remarks
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| 9:10am - 9:30am |
Jupiter Research Insight: Dissecting a Cross-Media Campaign
Like a Swiss watch, advertising campaigns that integrate multiple pieces toward a single goal are works of art. Getting all of those pieces to function properly takes time, vision and--most importantly--a clear understanding of the strengths of each particular medium. In this session, we'll take the face off an integrated campaign and examine how all the pieces work together to achieve a singular goal. We'll look at integrated marketing not only from the consumer standpoint, but also from an operational perspective, seeking insight into how internal groups and processes align to create truly integrated and effective campaigns.
Speaker:
Gary Stein, Analyst, Jupiter Research
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| 9:30am - 10:15am |
Keynote Address
Speaker:
Jon Raj, Director of Advertising, VISA
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| 10:15am - 10:45am |
Morning Refreshment Break
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| 10:45am - 11:30am |
Online Brand Effectiveness Roundtable
Marketing and brand managers discuss the successes and challenges of interactive advertising. Agencies will hear what it will take to migrate interactive work and agencies from below-the-line to above, where branding dollars and goals are more accessible.
Moderator:
Jared Blank, Analyst, Jupiter Research
Speakers:
Eric Hadley, Director of Marketing, MSN Advertising Sales, Microsoft Corp.
Peter Leeds, Creative Director, Modem Media
Steve Lynch, Executive Vice President, Executive Creative Director, Digitas
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| 11:30am - 12:00pm |
Keynote Conversation
Speaker:
Gay Warren Gaddis, President & Founder, T3 (The Think Tank)
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| 12:00pm - 1:30pm |
Lunch Break
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| 1:30pm - 2:00pm |
Jupiter Research Workshop: Winning New Business
This session is a look at the new business environment based on exclusive Jupiter Research. Learn how to win business, articulate value to customers, and overcome ambiguities often found in quickly written interactive RFPs.
• How can agencies best prepare for interactive pitches?
• How many bids are too many? How do you manage simultaneous engagements?
• Is spec creative necessary? Can publishers foot the bill?
• How much and what kind of data sells?
Speaker:
Gary Stein, Analyst, Jupiter Research
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| 2:00pm - 3:00pm |
E-Mail and Beyond: Interactive Direct Marketing Tactics
Marketers are spending almost a billion dollars annually on e-mail marketing campaigns. In this session, experts will be discussing the effectiveness of e-mail and other direct e-marketing tactics
• What direct marketing tactics work best online?
• How should direct marketing efforts be measured?
• When should the Internet be used for direct marketing, and when should it be ignored?
Moderator:
Rebecca Lieb, Executive Editor, ClickZ
Panelists:
Jamison R. Davis, President, Nextstep, a North Castle Division
Nate Elliott, Associate Analyst, Jupiter Research
Ian Oxman, Vice President, Email Consulting, RappDigital
Paul Soltoff, CEO, SendTec, Inc.
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| 3:00pm - 3:30pm |
Afternoon Refreshment Break
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| 3:30pm - 4:30pm |
Emerging E-marketing Opportunities
This series of mini-sessions highlights emerging and unconventional marketing platforms that allow advertisers to break through the clutter and target specialized audiences. Panelists will debate the pros and cons of each technology in a rapid-fire interactive format.
• Mobile & wireless
• Instant messaging & Weblogs
• Out-of-the browser inventory
• Advergaming
• Interactive TV
Moderator:
Pamela Parker, Managing Editor, ClickZ
Speakers:
David Cohen, Senior Vice President Interactive Media Director, Universal McCann
David Dean, VP Operations and Technology, Modem Media
Jeff Lanctot, Vice President/Media, Avenue A
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| 4:30pm - 5:00pm |
Closing Remarks
Conference Concludes
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For information or complete details on exhibiting or any sponsorship opportunity please contact Rob Dougherty at adforum@jupitermedia.com or (203) 662-2963.
Registration questions please contact our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
Interested in becoming a Speaker? Contact our Conference Programming Department by completing the form located here: www.jupiterevents.com/speakerform.html
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