Event Hours: Conference Days July 30: 9am - 5pm July 31: 9am - 5pm Expo Hall Hours: July 30: 10am - 5:30pm July 31: 10am - 4pm Media Sponsors: Hosted By: Analyst Sponsor: Event Public Relations:

CONFERENCE AT A GLANCE
Agenda - July 30, 2003 Exhibit Hall Hours: 10am - 5:30pm
7:30am - 6:00pm	Registration
9:00am - 9:10am	Opening Remarks
9:10am - 9:30am	Jupiter Insight: The Outlook for Online Advertising
9:30am - 10:15am	Keynote Address Ted Meisel, President and Chief Executive Officer, Overture
10:15am - 10:45am	Morning Refreshment Break
10:45am - 12:00pm	Advertising Roundtable: The Big Picture
12:00pm - 1:30pm	Lunch Break
1:30pm - 2:00pm	Keynote Conversation Martin Nisenholtz, CEO, New York Times Digital
2:00pm - 3:15pm	Contextual Advertising: Are Demographics Obsolete
3:15pm - 3:45pm	Afternoon Refreshment Break
3:45pm - 5:00pm	From Buying to Bidding: New Realities of Purchasing interactive Media
5:00pm - 5:30pm	Evening Refreshment Break in Expo Hall
5:30pm - 7:00pm	Networking Cocktail Reception Sponsored by Overture
Agenda - July 31, 2003 Exhibit Hall Hours: 10am - 4pm
7:30am - 5:00pm	Registration
9:00am - 9:10am	Morning Remarks
9:10am - 9:30am	Jupiter Insight: Dissecting a Cross-Media Campaign
9:30am - 10:15am	Keynote Address Jon Raj, Director of Advertising, VISA
10:15am - 10:45am	Morning Refreshment Break
10:45am - 11:30am	Online Brand Effectiveness Roundtable
11:30am - 12:00pm	Keynote Conversation Gay Warren Gaddis, President & Founder, T3 (The Think Tank)
12:00pm - 1:30pm	Lunch Break
1:30pm - 2:00pm	Jupiter Research Workshop: Winning New Business
2:00pm - 3:00pm	E-Mail and Beyond: Interactive Direct Marketing Tactics
3:00pm - 3:30pm	Afternoon Refreshment Break
3:30pm - 4:30pm	Emerging E-Marketing Opportunities
4:30pm - 5:00pm	Closing Remarks Conference Concludes

For information or complete details on exhibiting or any sponsorship opportunity please contact Rob Dougherty at adforum@jupitermedia.com or (203) 662-2963.

Registration questions please contact our Registration Department at registration@jupitermedia.com or (203) 662-2857.

Interested in becoming a Speaker? Contact our Conference Programming Department by completing the form located here: www.jupiterevents.com/speakerform.html

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