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Jeff Lanctot serves as Avenue A's Vice President/Media. Jeff joined Avenue A in 1999, and served as the agency's Media Director prior to assuming the role of Vice President. Avenue A's Media department, a two-time winner of Media Magazine's Planning award, is focused on achieving a favorable return on investment through data-centric planning and a streamlined operations. In leading the department toward those objectives, Jeff also heads the agency's Supplier Development Group (SDG). The SDG establishes standard business practices for the 5000+ publishers and suppliers Avenue A works with, bringing efficiency to a complex and growing industry. Prior to joining Avenue A, Jeff worked in direct marketing as Vice President of Qualfund LLC. He began his career with the Deloitte Consulting Group, providing management consulting and business analysis for a host of Fortune 500 companies and government agencies. Jeff is a graduate of Washington State University.
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