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Jon Raj is the Director of Advertising and is responsible for Visa U.S.A.'s online advertising programs. Jon has been involved with interactive media since 1995 and has worked on the agency side at Saatchi and Saatchi, Ketchum and Tonic360 with some of the top marketers including Hewlett Packard, Pacific Bell, and Disney. Within Visa, Jon works closely with the traditional advertising group to ensure consistency and integration. Jon views online advertising as simply another advertising vehicle that needs to work in congruence with its traditional counterpart.
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