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Registration Hours:
July 28: 8am - 6:30pm
July 29: 8am - 4pm
Conference Hours:
July 28: 9am - 5:45pm
July 29: 9am - 5pm
Expo Hall Hours:
July 28: 10am - 6:30pm
July 29: 10am - 2pm
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Agenda* - Wednesday, July 28, 2004
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| Exhibit Hall Hours: 10am - 6:30pm |
| 8:00am - 6:30pm |
Registration
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| 9:00am - 9:10am |
Opening Remarks
David Schatsky, Senior Vice President of Research, JupiterResearch
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| 9:10am - 9:30am |
JupiterResearch Insight: Online Advertising Forecast
Come hear the latest online advertising figures. JupiterResearch will present the outlook for display and search advertising, as well as the drivers behind the numbers.
Speaker:
Gary Stein, Senior Analyst, JupiterResearch
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| 9:30am - 10:00am |
Morning Keynote Address
Speaker:
Jeff Bell, Vice President, Chrysler/Jeep Marketing, Chrysler Group
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| 10:00am - 10:30am |
Morning Break
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| 10:30am - 11:30am |
Where Do Agencies Fit In? Do Agencies Fit In?
Interactive is constantly redefining advertising and, with it, the role of ad agencies. How are agencies adapting to the broad palette of new technologies and offerings clients are demanding? Can they play nicely with outside vendors, or should they build services in-house? What happens when accountability and metrics enters the equation? And how on earth can agencies make money off this medium? Agency executives from both traditional and interactive shops discuss how -- and if -- they're coping.
Moderator:
Rebecca Lieb, Executive Editor, ClickZ
Speakers:
Sean Carton, Chief Experience Officer, Carton Donofrio Partners, Inc.
Sarah Fay, President, Carat Interactive
Andy Hobsbawm, Managing Director, AGENCY.COM
Mark Kingdon, Chief Executive Officer, Organic
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| 11:30am - 12:30pm |
Your Brand In Their Hands
The Web's become the control freak's nightmare. Between blogs, bulletin boards, affiliates, IM and peer networks, how to you manage a brand -- and keep tabs on the buzz?
Moderator:
Pamela Parker, Managing Editor, ClickZ
Speakers:
Pete Blackshaw, Chief Marketing Officer, Intelliseek
Brian Murray, Vice President, Client Services, Cyveillance
Jeff Pullen, General Manager, Commission Junction
Martin Schwimmer, Esq., Schwimmer and Associates
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| 12:30pm - 1:30pm |
Lunch Break
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| 1:30pm - 2:00pm |
Afternoon Keynote Address
Speaker:
Wenda Harris Millard, Chief Sales Officer, Yahoo! Inc.
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| 2:00pm - 3:00pm |
Un-Media Media
Online marketing goes way beyond the banner. From eBay and Amazon stores to branded microsites on MSN and desktop ads, online media is becoming harder to define - and sometimes, even to recognize. When, and which, media work? How does this redefine the notion of a campaign?
Moderator:
Rebecca Lieb, Executive Editor, ClickZ
Speakers:
Sean Behr, Vice President, Program Sales, Shopping.com
Jed Savage, Director of Business Development, Strategic Partnerships, eBay
Gayle Troberman, Director, Brand Solutions, MSN
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| 3:00pm - 3:30pm |
Afternoon Break
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| 3:30pm - 4:30pm |
Understanding Consumer Attitudes: Search
This session focuses on the single most important person in the search
space: the consumer. Panelist will discuss research they've performed into
the motivations, expectations and frustrations of everyday search users.
Panelists will provide data and insight from the real world, and you'll walk
away with a greater understanding of who's finger is on the mouse, and what
they want.
Moderator:
Gary Stein, Senior Analyst, JupiterResearch
Panelists:
Bill Barnes, Vice President, Sales and Marketing, Enquiro
Kevin Lee, CEO, DID-IT.COM
Fredrick Marckini, CEO and Founder, iProspect
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| 4:30pm - 4:45pm |
Session Interval
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| 4:45pm - 5:45pm |
Attendees may choose to attend one of the two sessions offered during this time.
It Came From Beyond the Browser
Just because ads are served via the Internet doesn't mean they'll appear in a browser window. Increasingly, they don't. A look at a range of new applications that are making ads appear on users' desktops and in a range of software applications. Are they effective? Are they legal -- and will they stay that way? And for advertisers, what are the advantages?
Moderator:
Zachary Rodgers, Senior Editor, Features, ClickZ
Speakers:
Bill Flitter, Vice President, Marketing, Pheedo.com
Andrew G. Jedynak, Senior Vice President, WeatherBug Consumer Division
Avi Naider, CEO, WhenU
Kathy Rittweger, Co-Founder, Blinkx
Social Networks: Opportunities or Socialism?
Friendster, Ryze, Tribe.net, Tickle, Spoke, Orkut: Social networks are proliferating. Do they present marketers with opportunities, or just another chapter in the Web's long history of irrational exuberance?
Moderator:
Nate Elliott, Associate Analyst, JupiterResearch
Speakers:
Steven Comfort, Vice President of Sales & Marketing, Tickle Inc.
Konstantin Guericke, Vice President of Marketing, LinkedIn
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| 5:45pm - 6:45pm |
Cocktail Reception Sponsored by: 
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For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Tim Walsh at adforum@jupitermedia.com or (203) 662-2838.
Registration questions please contact:
Our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
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