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Registration Hours:
July 28: 8am - 6:30pm
July 29: 8am - 4pm
Conference Hours:
July 28: 9am - 5:45pm
July 29: 9am - 5pm
Expo Hall Hours:
July 28: 10am - 6:30pm
July 29: 10am - 2pm
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Agenda* - Thursday, July 29, 2004
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| Exhibit Hall Hours: 10am - 2pm |
| 8:00am - 4:00pm |
Registration
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| 9:00am - 9:10am |
Morning Remarks
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| 9:10am - 9:30am |
JupiterResearch Insight: Video & Rich Media Opportunities
The options for fielding video and rich media campaigns is rapidly growing, fueled by innovative technology and broadband adoption. This session looks at the realities and identifies best practices.
Speaker:
Nate Elliott, Associate Analyst, JupiterResearch
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| 9:30am - 10:00am |
Morning Keynote Address
Speaker:
D. Reed Freeman, Chief Privacy Officer, Claria Corporation
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| 10:00am - 11:00am |
Search: Marathon or 10K?
Search is white-hot, and impossible to pin down. Google's possible IPO, Yahoo picks up Inktomi's directory, Overture expands globally, Microsoft's developing, well, something big. Where - and when - will it all end? How to manage SEM in a world of unrelenting change and churn?
Moderator:
Rebecca Lieb, Executive Editor, ClickZ
Speakers:
Kelly H. Gay, President & CEO, KnowledgeStorm, Inc.
Kevin M. Ryan, Director, Market Development and Worldwide Agency Relations, Wahlstrom Interactive
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Dana Todd, Co-Founder, SiteLab International Inc.
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| 11:00am - 11:30am |
Morning Break
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| 11:30am - 12:30pm |
Your Friendly Local Internet
Ready to pitch the mom and pops? What does it mean for global brands and major advertisers when they're searching and buying: "deliver pizza 90211" and "ypsilanti dog groomer"?
Moderator:
Niki Scevak, Analyst, JupiterResearch
Speakers:
Marc Barach, Chief Marketing Officer, Ingenio
Cheryle Pingel, Co-Founder and Chairman, Range Online Media
Geoff Stevens, General Manager, Local, Overture
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| 12:30pm - 1:30pm |
Lunch Break
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| 1:30pm - 2:00pm |
Campaign Measurement & Optimization
Determining the return on your online investment remains the most important and most elusive aspect of most campaigns. This session provides an analysis of the most up-to-date tactics and technologies for determining how successful your campaigns really are.
Speakers:
Kurt A. Johnson, Chief Executive Officer, Fastclick
Alexis Weaver, Executive Vice President of Operations, Fastclick
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| 2:00pm - 2:45pm |
Now They've Fixed Spam... What's Next With E-Mail?
Expert insight into the future of this beleaguered, yet ever-viable, medium. How are expert marketers planning and implementing effective e-mail campaigns in the face of changing legislation, deliverability challenges and increasing consumer frustration over crowded inboxes?
Moderator:
Rebecca Lieb, Executive Editor, ClickZ
Speakers:
David Daniels, Research Director, JupiterResearch
Michael Goodman, Attorney, Federal Trade Commission's Bureau of Consumer Protection
J. Trevor Hughes, Executive Director, Network Advertising Initiative
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| 2:45pm - 3:00pm |
Afternoon Break
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| 3:00pm - 4:00pm |
Behavioral Targeting
A panoply of new offerings from major players has expanded advertisers' opportunities to reach precisely those people they want to reach: an SUV driving mother of three; a golf-playing male baseball fan. How are the rules of behavioral targeting changing for advertisers and publishers alike? What are the privacy implications? And who should be advertising in this marketplace?
Moderator:
Pamela Parker, Managing Editor, ClickZ
Speakers:
Paula Fedoris, Senior VP, Director of Customer & Data Strategy, iDeutsch
Randy Kilgore, VP, Advertising, The Wall Street Journal Online
Dave Morgan, CEO, TACODA Systems
Michael Zimbalist, President, Online Publishers Association
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| 4:00pm - 5:00pm |
Minority Report: New Tech, New Media
Is this (finally) the year of mobile marketing? Will marketers plot strategies for placing their brands on home entertainment hubs -- and Web-enabled toasters? What's hype, what's hot -- and what's not?
Moderator:
Gary Stein, Senior Analyst, JupiterResearch
Speakers:
Gary Kitchen, President & CEO, Skyworks.com
Jonathon Linner, CEO, Enpocket
Marc Theermann, CEO, YellowPepper Inc.
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For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Tim Walsh at adforum@jupitermedia.com or (203) 662-2838.
Registration questions please contact:
Our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
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