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Jeff Bell was appointed Vice President - Jeep® Marketing for the Chrysler Group on June 20, 2002. Prior to this position, he was responsible for Chrysler, Jeep and Dodge advertising, merchandising, auto shows and consumer events, interactive communications and licensing. He is credited with raising the level of consumer awareness of all three vehicle brands through marketing campaigns and programs that broke through the advertising clutter. Under Bell's stewardship, the Dodge and Chrysler brands last year announced new theme lines and new ad campaigns. One of the highlights for the Jeep brand (in addition to a new ad campaign) was its support of "Band of Brothers," a 10-week series on HBO. "Band of Brothers" told the story of Easy Company, the 506th Regiment of the 101st Airborne Division of the U.S. Army during World War II. In his new position, Bell assumes all marketing responsibility for the Jeep brand.
Bell joined the Chrysler Group from Ford Motor Company in May 2001 as Vice President - Marketing Communications.
His work and academic background includes:
Vice President - Jeep Marketing, Chrysler Group, June 2002
Vice President - Marketing Communications, Chrysler Group, May 2001
Director - Retail Marketing and e-Business, Ford Division, 2000
Managing Director - Ford Spain, 1999
Director of Central Europe - Ford of Europe, 1997
General Manager - European Fleet/Rental/Lease and Remarketing Operations, Ford of Europe, 1997
Product & Marketing Manager - Large Car Vehicle Center, Ford, 1994-1996
Regional Marketing Manager - Ford Division, 1993
Product Strategy Manager - Luxury Operations, Ford NAO, 1992
New Business Development - Ford Financial Services Group, 1991
The Dover Group (Diversified Financial Services) - Philadelphia, Pa., 1988
Chief Financial Officer/Account Executive - W.S. Bergman Associates, 1984-1987
M.B.A., Finance and Marketing, Wharton School, 1989
Master's degree, International Relations and Economics, Johns Hopkins School of Advanced International Studies
Bachelor's degree in History and Spanish, Kenyon College of Ohio
Bell was born February 18, 1962 in Oklahoma City, Okla. He currently lives in Bloomfield Township, Mich.
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