The Premier Event for Interactive Advertising
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 July 28 - 29, 2004 • Crowne Plaza Times Square • New York, NY

Event Hours:
Registration Hours:
July 28: 8am - 6:30pm
July 29: 8am - 4pm
Conference Hours:
July 28: 9am - 5:45pm
July 29: 9am - 5pm
Expo Hall Hours:
July 28: 10am - 6:30pm
July 29: 10am - 2pm

Premier Plus Sponsor:

Fastclick

Reception Sponsor:

Organic

Media Sponsors:

BtoB
DMNews

Hosted By:

clickz network
Ad Resource

Association Sponsor:
WWWAC

Analyst Sponsor:
JupiterResearch

Official News Distribution Service:
Business Wire VPO


CONFERENCE AT A GLANCE
Agenda - July 28, 2004
Exhibit Hall Hours: 10am - 6:30pm
8:00am - 6:30pm Registration
9:00am - 9:10am Opening Remarks
9:10am - 9:30am JupiterResearch Insight: Online Advertising Forecast
9:30am - 10:00am Morning Keynote Address
Jeff Bell, Vice President, Chrysler/Jeep Marketing, Chrysler Group
10:00am - 10:30am Morning Break
10:30am - 11:30am Where Do Agencies Fit In? Do Agencies Fit In?
11:30am - 12:30pm Your Brand In Their Hands
12:30pm - 1:30pm Lunch Break
1:30pm - 2:00pm Afternoon Keynote Address
Wenda Harris Millard, Chief Sales Officer, Yahoo! Inc.
2:00pm - 3:00pm Un-Media Media
3:00pm - 3:30pm Afternoon Break
3:30pm - 4:30pm Understanding Consumer Attitudes: Search
4:30pm - 4:45pm Session Interval
4:45pm - 5:45pm It Came From Beyond the Browser Social Networks: Opportunities or Socialism?
5:45pm - 6:45pm Cocktail Reception Sponsored by:
 
Agenda - July 29, 2004
Exhibit Hall Hours: 10am - 2pm
8:00am - 4:00pm Registration
9:00am - 9:10am Morning Remarks
9:10am - 9:30am JupiterResearch Insight: Video & Rich Media Opportunities
9:30am - 10:00am Morning Keynote
D. Reed Freeman, Chief Privacy Officer, Claria Corporation
10:00am - 11:00am Search: Marathon or 10K?
11:00am - 11:30am Morning Break
11:30am - 12:30pm Your Friendly Local Internet
12:30pm - 1:30pm Lunch Break
1:30pm - 2:00pm Campaign Measurement & Optimization
2:00pm - 2:45pm Now They've Fixed Spam... What's Next With E-Mail?
2:45pm - 3:00pm Afternoon Break
3:00pm - 4:00pm Behavioral Targeting
4:00pm - 5:00pm Minority Report: New Tech, New Media


For information or complete details on exhibiting or any sponsorship opportunity, please contact:
Tim Walsh at adforum@jupitermedia.com or (203) 662-2838.

Registration questions please contact:
Our Registration Department at registration@jupitermedia.com or (203) 662-2857.


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