Agenda* - Wednesday, February 26, 2003 Exhibit Hall Hours: 10am-6:30pm
8:00am-9:00am
Registration
9:00am-9:10am
Welcome and Opening Remarks
9:10am-9:30am
Jupiter Research Insight: "The Content Management Imperative" As the Internet pierces organizational boundaries, what used to be called
"information" can increasingly be thought of as "content". Pioneering companies are discovering new technologies and business processes for harnessing content to drive increased revenue, to tighten client relationships and to lower costs. Companies that fail to heed the content management imperative may end up failing to profit from the most significant paradigm shift since the Web.
Getting Along: Establishing Synergy Between Technical and Business Teams
One of the central promises of content management is that it enables
content workers (authors, editors, approvers, aggregators, etc.) to contribute to an otherwise technical production process. According to recent research by Jupiter, this is precisely where most deployments fail, engendering an antagonistic culture between content enablers and those they supposedly enable.
What key content management functions must be supported to minimize the experience of IT as a bottleneck?
What best practices for content production minimize the friction between technical and non-technical users, and maximize productivity?
How should non-technical requirements be gathered and implemented?
Implementing Content Management: Understanding the Costs Jupiter has written that a disproportionate number of content management
implementations have cost companies as much as $25k per non-technical user per year. How
much should you budget for a content management system? What's the right way to justify this cost and win approval for a content management project?
Content Management and Search: Fine Tuning for Better Results A recent Jupiter survey indicated that 17% of respondents were unable to
easily locate assets within their content management systems. In general, it seems that consumers are largely underwhelmed by site and other search tools. Connecting customers and employees with the information they seek is a critical aspect of content management, but doing so can have a negative impact on search results.
How can meta-data be used to make search more effective and less costly to maintain?
What role should an information architect play in the design of your content management system?
When should your organization implement the Dublin Core?
Internal vs. External Content Management - What's the Difference?
The intranet or enterprise portal is an enormous asset to businesses, making
critical information available to employees around the globe. As businesses evaluate their content management needs the enterprise portal should not be overlooked.
What key differences between content management for internal vs. external portals do businesses need to be aware of?
How should businesses be managing content on the intranet?
What policies and procedures should businesses enact to maintain the portal over time?
Mastering Media Asset Management The management of media brand assets - both a company's traditional and virtual businesses - is mission-critical to all media businesses. Media asset and content management strategies serve as the bridge between a company's offline and online operations, allowing for full control over an enterprise's media assets and delivery of content through all mediums--print, broadcast, Web and wireless. Sophistication in the "merchandising" of content is especially vital to media businesses hoping to drive subscription revenues.
What is the economic impact of media asset management on brands and business valuation?
Is media asset management about getting organized or about productivity?
Which small steps and investments in media asset and content management yield the highest returns?
How can content management enable and enhance subscription-based content?
Content Management Deployment: Lessons from the Front Line - A Case Study
Jupiter estimates that content management deployments are second in risk only to CRM initiatives. Executives have complained of rigid workflow and poor user interfaces, the need for high-cost technical intervention and severe cost overruns. This case study session will illustrate some important lessons about content management deployments, based on one company's experience. Attendees will gain valuable insight about platform selection, system design and general guidelines for successful implementation.
For information or complete details on exhibiting or any sponsorship opportunity please contact Howard Weinman at hweinman@jupitermedia.com or (508) 870-5858, ex. 104.
Registration questions please contact our Registration Department at
registration@jupitermedia.com or (203) 662-2857.
